Marchex Announces Launch of Open View Technology for Distribution Across OpenList.com and Selected Marchex Web Sites
February 01 2007 - 9:15AM
Business Wire
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today announced the
launch of Open View, a proprietary technology that dynamically
consolidates available information and user reviews on any type of
business entity, such as hotels or restaurants, into a set of
distinct, relevant, and meaningful summaries. Open View, a new
feature of the Open List search platform, represents Marchex�s
technology driven approach to generating useful and unique content
on thousands of Web pages. For example, in addition to generating
content related to more than 65,000 hotels, Open View has added
approximately 400,000 new, unique pieces of dynamically generated
editorial content that map to each restaurant in the Open List
database. The purposes of Open View are to: (i) provide a useful,
high-level summary of an entity based on feedback primarily from
user-generated and expert third-party reviews; (ii) increase Web
site usage by creating a useful and relevant consumer experience;
and (iii) ultimately increase monetization opportunities associated
with each Web site. Open View functionality is now available at
www.openlist.com and selected Marchex Web sites that include hotel
and/or restaurant information, such as: www.delis.com,
www.newyorkdining.com, and www.frenchrestaurants.com. While
Marchex�s Open Views currently cover restaurants and hotels, it
plans to expand this technology to cover additional commercial
categories over time. As Marchex launches Open List content on tens
of thousands of additional Web sites in 2007, as announced earlier
this week, this new Open View technology will be part of that
broader rollout. "A key goal of Open List is to drive high quality
content in an automated fashion to both the Marchex network of Web
sites and to Openlist.com," said Matthew Berk, Marchex Lead Search
Architect. "The Open View technology is an example of the power of
the Open List platform to aggregate and make sense of a wide
variety of local content, ultimately helping consumers make better
decisions." Open View hotel example � The Four Seasons, New York:
http://www.openlist.com/hotels-view-367284-
four_seasons_hotel_new_york-new_york-ny.htm (Due to its length,
this URL may need to be copied/pasted into your Internet browser's
address field.��Remove the extra space if one exists.) �The Four
Seasons Hotel New York, in New York, is a 5 star luxury hotel.
Those who recommend it say it's perfect for "business". Sleep
connoisseurs described the bed as "great". Guests found the service
"excellent" and "exceptional". What travelers said they loved: "the
people", "the place", "the service", "the staff", and "the room".
The hotel is recommended by Gayot.com (it's on their Top 10 list
for Business Hotels), Fodor�s (it's one of their hotel "Picks"),
and seasoned travelers, who rate it 5 stars. Travel + Leisure named
it one of the "World's Best" and it made the prestigious T+L "Top
500" list. The hotel is near award winning restaurants, including
Jean George, Le Bernardin, and Daniel. Also nearby: Roxy, Angelika
Film Center and Cafe, and 303. Other local places to consider are
The Ritz-Carlton New York, Central Park Hotel and Four Seasons
Pierre.� Open View restaurant example � L�Espalier, Boston:
http://www.frenchrestaurants.com/details.php?listformat=
restaurants&id=6172623023 (Due to its length, this URL may need
to be copied/pasted into your Internet browser's address
field.��Remove the extra space if one exists.) �For four star
French, try L'Espalier in the Greater Boston area. This is a great
place. This place is located in the Back Bay area. The menu is full
of sweet delicacies. It's been awarded the 10 Best Boston Romantic
and Fodors Choice awards. Know before you go: this place features a
perfect venue for special occasions. When you step inside the
restaurant, you'll notice an elegant atmosphere. This restaurant
features private rooms, a full bar, catering, valet parking, and
lunch. This restaurant is good for groups. Diners found the food
outstanding and delicious once it arrived.� About Marchex, Inc.
Marchex (www.marchex.com) is a technology driven search and media
company focused on vertical and local online traffic. Specifically,
the company is focused on search marketing, local search, and
direct navigation. Marchex's platform of integrated
performance-based advertising and search marketing services enables
merchants to efficiently market and sell their products and
services across multiple online distribution channels, including
search engines, product shopping engines, directories and selected
Web sites. Forward looking statements: This press release contains
forward-looking statements that involve substantial risks and
uncertainties. All statements, other than statements of historical
facts, included in this press release regarding our strategy,
future operations, future financial position, future revenues,
projected costs, prospects, plans and objectives of management are
forward-looking statements. We may not actually achieve the plans,
intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements we make. There are a number of
important factors that could cause Marchex's actual results to
differ materially from those indicated by such forward-looking
statements which are described in the "Risk Factors" section of our
most recent periodic report and registration statement filed with
the SEC. We disclaim any intention or obligation to update any
forward-looking statements.
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