Marchex Announces Updated Traffic Statistics and Launches Beta for 74,000 ZIP Code Web Sites
November 09 2005 - 4:05PM
Business Wire
Marchex, Inc. (NASDAQ:MCHX)(NASDAQ:MCHXP) today announced that its
network of vertical and local Web sites attracted more than 24
million unique visitors(A) for the month of September 2005,
according to internal traffic logs. This compares to more than 21
million unique visitors for the month of July 2005. Additionally,
Marchex today announced the beta launch of its full network of
approximately 74,000 ZIP Code Web sites, providing local search,
locally-targeted advertising inventory, and geographically-relevant
content covering 96% of all ZIP Code areas nationwide. Marchex owns
.com and/or .net ZIP Codes in approximately 41,000 of the
approximately 42,500 U.S. ZIP Codes (source: U.S. Postal Service).
A sample listing of the ZIP Code beta Web sites launched today can
be found at http://www.marchex.com/zip_codes/. The beta launch of
Marchex's ZIP Code Web sites is the first wide-scale implementation
of its direct navigation development plan. This beta launch is the
result of more than eight months of development on a flexible
publishing platform that will allow Marchex to deliver new
templates for its entire network of Web sites. The platform will
also allow Marchex to efficiently add new advertising partners and
content relationships (e.g., shopping, weather, maps and auctions),
as applicable by category or Web site. With this beta ZIP Code
launch, more than 74,000 of the more than 200,000 Web sites in
Marchex's overall network will have an updated, upgraded template.
Following the successful implementation of these new ZIP Code sites
(e.g., 98103.com), Marchex plans to build new templates for its
local/vertical combination Web sites (e.g., miamijobs.com) and for
its broad vertical Web sites (e.g., invitation.com). ZIP Code Beta
Launch Results and User Feedback Today's nationwide beta rollout
follows an initial launch in August of 52 beta ZIP Code Web sites
from within each of the nation's 50 most populous metropolitan
areas (source: Nielsen Media). A complete listing of the initial
launch of beta ZIP Code Web sites can be found at
http://www.marchex.com/site_examples.html. Primary goals of the
initial beta test included: (i) gathering feedback through user
surveys in order to improve page utility and determine future
enhancements; and (ii) monitoring these Web sites' ability to drive
traffic growth. Highlights of the internal beta test analysis
include: -- User survey feedback indicated that additional,
locally-focused information, such as local merchant information,
local traffic information, local movie theater listings and local
restaurant data, would increase the utility of the Web sites.
Marchex plans to integrate this and other, related data in future
versions of its ZIP Code Web sites and other locally-focused Web
sites. -- Traffic to these Web sites, on average, increased by
multiples from previous levels. Marchex believes this is primarily
due to improved placement in algorithmic search results, which does
change from time to time. "We are committed to evolving these
domains into Internet destinations that offer a high degree of user
utility and provide merchants with targeted advertising inventory
in specific local markets," said John Keister, Marchex President
and COO. "Today's beta release of our ZIP Code Web sites is simply
another step in a process to create a network for users that are
seeking specific local and vertical content." About Marchex, Inc.
Marchex's (www.marchex.com) mission is to be a leader in delivering
vertical and local online traffic to merchants. The company is
focused on search marketing, local search, and direct navigation.
Marchex's platform of integrated performance-based advertising and
search marketing services enables merchants to efficiently market
and sell their products and services across multiple online
distribution channels, including search engines, product shopping
engines, directories and selected Web properties. Forward looking
statements This press release contains forward-looking statements
that involve substantial risks and uncertainties. All statements,
other than statements of historical facts, included in this press
release regarding our strategy, future operations, future financial
position, future revenues, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex's actual results to differ materially from
those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. (A) Unique
visitor statistics are based on internal traffic logs, which
calculate unique IP (Internet protocol) addresses on an
unduplicated basis during a given month.
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