Marchex Announces Additional AI Solutions to Empower Businesses
October 30 2024 - 9:00AM
Business Wire
Marchex’s AI Solutions are trained to be
industry-specific because customer experiences, products, services,
and topics vary across each vertical.
Marchex (NASDAQ: MCHX), which harnesses the power of AI and
conversational intelligence to drive operational excellence and
revenue acceleration, today announced the phased rollout of its
vertical-specific advanced AI solutions for lead identification,
lead value assessment, and trending topics discovery. These
innovative AI solutions deliver descriptive, predictive, and
prescriptive insights that enable businesses to improve return on
ad spend, understand the primary elements driving changes in
customer behavior, and increase sales. Launching in Q4 2024, these
solutions are tailored for automotive OEMs and dealers, home
services, medical, dental, and automotive services.
Advanced AI Solutions key benefits:
- High-Value Lead Identification: Scoring that reveals the
highest potential leads.
- Industry-Specific Customization: Businesses receive the
most relevant, actionable insights.
- Data-Driven Decisions: Track trends, optimize resource
allocation, and make informed decisions based on comprehensive
customer insights.
- Marketing Optimization: Industry specific lead and
appointment rate models that optimize marketing campaigns to drive
high-value leads.
- Improved Attribution: Segment target audiences and
improve automated bidding using any combination of lead outcome,
lead value, and topics.
- Understand relevant customer topics: Identify topics and
trends that are most important to a successful sale and customer
experience.
“Marchex’s industry leading AI solutions provide an
unprecedented level of visibility into customer interactions,
offering industry-specific context so businesses can better
understand lead value and lead outcomes, the topics that matter
most to their customers, and how those topics change over time,”
said Troy Hartless, Chief Revenue Officer at Marchex. “As
businesses strive to make informed decisions and drive impactful
business outcomes, these new AI solutions underscore our commitment
to transforming customer data into a strategic advantage.”
For more information, visit https://www.marchex.com/.
About Marchex
Marchex harnesses the power of AI and conversational
intelligence to provide actionable insights aligned with
prescriptive vertical market data analytics, driving operational
excellence and revenue acceleration. Marchex enables executive,
sales, and marketing teams to optimize customer journey experiences
across communication channels. Through our prescriptive analytics
solutions, we enable the alignment of enterprise strategy,
empowering businesses to increase revenue through informed
decision-making and strategic execution. Marchex provides
conversational intelligence AI-powered solutions for market-leading
companies in leading B2B2C vertical markets, including several of
the world’s most innovative and successful brands.
Please visit http://www.marchex.com/, www.marchex.com/blog or
@marchex on X (formerly Twitter) (x.com/Marchex), where Marchex
discloses material information from time to time about the company
and its business.
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version on businesswire.com: https://www.businesswire.com/news/home/20241030309464/en/
Marchex Investor Relations Trevor Caldwell, 206-331-3600
ir@marchex.com
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