LuxUrban Hotels Inc. Announces Artist Bradley Theodore as First Brand Ambassador
January 23 2023 - 9:16AM
Business Wire
Theodore and LuxUrban to Collaborate on
“LuxUrban by Theodore” Experience
LuxUrban Hotels Inc. (Nasdaq: LUXH) (or “the
Company”), which utilizes a long-term lease, asset-light
business model to acquire and manage a growing portfolio of
short-term rental properties in major metropolitan cities,
announced today that internationally renowned artist Bradley
Theodore will serve as the Company’s first brand ambassador. The
relationship will be built around Theodore’s bold, colorful, and
iconic approach to art, and will feature the promotion of his
original works through a variety of activities designed to enhance
the LuxUrban experience.
“Bradley Theodore is an incredible artist who has collaborated
with some of the world’s most recognized and respected brands, and
we are thrilled to have this opportunity to incorporate his vision
into the LuxUrban experience,” said Brian Ferdinand, Chairman and
CEO. “In its best and purest form, travel - like art - should be a
transcendent experience; it should stir your emotions while
affording the time to be still and discover the beauty that resides
just below the surface of everyday life. Working with Bradley, we
will create an intersection between art and hospitality that
provides LuxUrban guests with an unforgettable travel
experience.”
Theodore is a Turks and Caicos born, New York-based contemporary
artist who began his career creating large-format street art and is
now internationally renowned for his portraits of prominent figures
using his hallmark kaleidoscopic skeletal style. Theodore has
exhibited his work in galleries across the world and has
collaborated with popular artists and brands on projects for Puma,
Moët , Rolls-Royce, LEGO, and Moleskin. He has served as the
Official Artist of the U.S. Open, was the subject of an independent
film, and created a limited edition of bottles for HAIG Whisky and
David Beckham. Additional information can be found at
https://www.bradleytheodore.com/.
Theodore will have studio space at certain LuxUrban properties,
and it is anticipated that his sculptures and artwork will be
displayed in the lobby and select guest rooms of LuxUrban
properties in Miami Beach, Los Angeles, and New York City beginning
in March 2023. Guests will have the opportunity to purchase pieces
by Theodore. There are also plans for Theodore to host an Art Basel
event at LuxUrban’s recently acquired Townhouse Hotel in Miami’s
South Beach later this year.
“One of my greatest passions is traveling, so being able to
share my artwork with LuxUrban’s guests at the Company’s newly
acquired high-end properties is exciting,” said Theodore. “I’ve
chosen to align myself with LuxUrban given their rapid growth in
key destination cities and their enthusiasm to incorporate an arts
and cultural center experience for their diverse clientele.”
LuxUrban Hotels Inc.
LuxUrban Hotels Inc. utilizes a long-term lease, asset-light
business model to acquire and manage a growing portfolio of
short-term rental properties in major metropolitan cities. The
Company’s future growth focuses primarily on seeking to create
“win-win” opportunities for owners of dislocated hotels, including
those impacted by COVID-19 travel restrictions, while providing
LuxUrban Hotels favorable operating margins. LuxUrban Hotels
operates these properties in a cost-effective manner by leveraging
technology to identify, acquire, manage, and market them globally
to business and vacation travelers through dozens of third-party
sales and distribution channels, and the Company’s own online
portal. Guests at the LuxUrban Hotels properties are provided high
quality service under the Company’s consumer brand, LuxUrbanTM.
Forward Looking Statements
This press release contains forward-looking statements,
including with respect to the activities associated with the
Company’s collaboration with Bradley Theodore, expected closing of
noted lease transactions and continued closing on additional leases
for properties in the Company’s pipeline, as well the Company’s
anticipated ability to commercialize efficiently and profitably the
properties it leases and will lease in the future. These
forward-looking statements are subject to a number of risks,
uncertainties and assumptions, including those set forth under the
caption “Risk Factors” in the prospectus forming part of the
Company’s effective Registration Statement on Form S-1 (File No.
333-267821). Generally, such forward-looking information or
forward-looking statements can be identified by the use of
forward-looking terminology such as "plans", "expects" or "does not
expect", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates" or "does not anticipate", or
"believes", or variations of such words and phrases or may contain
statements that certain actions, events or results "may", "could",
"would", "might" or "will be taken", "will continue", "will occur"
or "will be achieved". Forward-looking information may relate to
anticipated events or results including, but not limited to
business strategy, leasing terms, high-level occupancy rates, and
sales and growth plans. The financial projections provided herein
are based on certain assumptions and existing and anticipated
market, travel and public health conditions, all of which may
change. The forward-looking information and forward-looking
statements contained in this press release are made as of the date
of this press release, and the Company does not undertake to update
any forward-looking information and/or forward-looking statements
that are contained or referenced herein, except in accordance with
applicable securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20230123005466/en/
LuxUrban Hotels Inc. Shanoop Kothari Chief Financial Officer
shanoop@luxurbanhotels.com
The Equity Group Inc. Devin Sullivan Managing Director (212)
836-9608 dsullivan@equityny.com
David Shayne Analyst (212) 836-9628 dshayne@equityny.com
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