LogMeIn Helps Marketers Create Better Content with the Next Generation of GoToWebinar
September 04 2018 - 9:00AM
The all-new GoToWebinar gives hosts new features
and a smarter, more intuitive content creation experience to drive
more leads, grow audiences and train viewers through live and
on-demand events
LogMeIn, Inc. (NASDAQ:LOGM) today announced that it has launched a
completely redesigned user interface for webinar organizers,
bringing about the next generation of GoToWebinar, the
market-leading webinar tool. The new experience gives customers
improved usability, including a fully mobile-responsive layout,
easier onboarding and in-product tips and tricks, an all-in-one
webinar dashboard, additional analytics and more.
Beginning today, all customers using GoToWebinar will have the
option to use the newly-designed interface. New and improved
features include:
- New analytics dashboard: Easily see what’s working and what
isn’t.
- Modern and intuitive dashboard for simple webinar planning and
set-up: See upcoming and past events, quickly view analytics, and
publish all your videos from previous webinars to GoToStage.
- Fully mobile-responsive user experience: The new experience is
mobile optimized so organizers can create events or check on
attendees from any screen across devices.
- Full suite of integrations to streamline your workflows: These
include leading marketing automation and CRM systems such as
AWeber, Hubspot, Unbounce, Zapier and more.
- Easy-to-follow best practices and support along the way when
scheduling a webinar: Data from GoToWebinar’s Big Book of Webinar
stats of over 300,000 webinars provides tips and actionable
insights and best practices for creating a title, scheduling times
and much more.
- Integrated one-click publishing to GoToStage: Content can be
viewed on-demand and continue to generate leads, attract new
audiences or offer on-demand training long after the live event is
over.
Coming Soon!
- Transcription: Currently in beta, recordings are automatically
transcribed in the cloud for easy video navigation.
“GoToWebinar pioneered webinars, and now we’ve reinvented the
experience with the next generation of our product, making it
easier than ever for our hosts to create engaging content,” said
Jon Cho, Senior Director of Product for GoToWebinar at LogMeIn.
“GoToWebinar allows users to reach customers or prospects to
generate leads or offer on-demand or live training, all to
ultimately drive better business outcomes. With this redesign, we
wanted to refresh the entire hosting experience and make it smarter
and more intuitive from end-to-end to meet the needs of those using
GoToWebinar and their audience.”
The next generation of GoToWebinar extends the product’s
leadership position in the web event space with improved
functionality and better analytics, while also growing
GoToWebinar’s on-demand offering through a more efficient and
comprehensive integration with GoToStage, introduced in beta in
late 2017, and now generally available, along with Pre-Recorded
Events.
For more information please visit: www.gotowebinar.com
About GoToWebinarGoToWebinar enables you to
easily create captivating events that build brand awareness, drive
business outcomes, create connection and deliver information to
your target audience. Trusted by start-ups to enterprise
organizations worldwide, GoToWebinar helps businesses reach over 60
million people every year.
About LogMeIn's Communications and
Collaboration Portfolio A recognized market leader in
Communications and Collaboration, LogMeIn has a broad
portfolio of products that create simpler, more intelligent ways
for people to meet, connect, market, sell and train, to deepen
relationships and drive better outcomes. These include
award-winning products such as join.me, GoToMeeting, GoToWebinar,
GoToTraining, Grasshopper, OpenVoice, and Jive. LogMeIn’s combined
communication and collaboration products support over 25 million
users, with over 900 million conferencing minutes a month
contributing to over 7 million meetings per month, and 12 billion
voice minutes per year.
About LogMeIn, Inc. LogMeIn, Inc.
(NASDAQ:LOGM) simplifies how people connect with each other and the
world around them to drive meaningful interactions, deepen
relationships, and create better outcomes for individuals and
businesses. One of the world’s top 10 public SaaS companies, and a
market leader in communication & conferencing, identity &
access, and customer engagement & support solutions, LogMeIn
has millions of customers spanning virtually every country across
the globe. LogMeIn is headquartered in Boston with additional
locations in North and South America, Europe, Asia and
Australia.
Media Contact:Jennifer Mathewsjennifer.mathews@logmein.com
781-897-5682
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