Gay.com and TheKnot.com Announce New Online Resource GayWeddingsByTheKnot.com
August 21 2008 - 9:00AM
Business Wire
Gay.com (owned by PlanetOut Inc., NASDAQ: LGBT), a leading website
exclusively serving the LGBT community, and TheKnot.com (NASDAQ:
KNOT), the #1 wedding website, announce the launch of a new
cobranded website, GayWeddingsByTheKnot.com. Combining the style
and wedding planning expertise of TheKnot.com�s editors and
Gay.com�s exceptional reach into the gay community,
GayWeddingsByTheKnot.com will be the most extensive new wedding
resource featuring planning tools, message boards and articles
tailored to same-sex unions. This robust new site will include
thousands of inspiring photos from real gay and lesbian weddings
around the country, along with expert advice from some of the
industry�s most talented event designers. �We�re delighted to
partner with the leading authority in the wedding space,� said
Karen Magee, CEO of PlanetOut Inc. �This pivotal moment in the LGBT
community�s journey toward marriage equality -- when people are
celebrating legal marriages in droves -- is the ideal time to for
us to provide the community and our advertisers with this wonderful
new resource.� �Gay.com is the perfect partner with which to expand
and highlight our commitment to exclusive content for same sex
couples planning weddings,� said Carley Roney, Editor in Chief of
The Knot. �Along with extensive editorial content, this new website
provides couples instant access to local vendors and resources to
help them plan their wedding.� Gay.com�s editorial team plans to
review the content for the new website for language, tone, and
topics the team feels are appropriate and relevant for the LGBT
community. PlanetOut and The Knot plan to promote this new website
to Gay.com�s members and nearly 3 million unique monthly visitors
through on-site advertising, email promotions, and homepage
placements. About PlanetOut Inc. PlanetOut Inc. is a leading media
company exclusively serving the lesbian, gay, bisexual, and
transgender (LGBT) community. PlanetOut's brands include Gay.com
and PlanetOut.com. PlanetOut, based in San Francisco with an office
in New York, offers FORTUNE 1000 and Global 500 advertisers access
to what it believes to be the most extensive network of gay and
lesbian people in the world. For more information, please visit
www.PlanetOutInc.com. About The Knot Inc. The Knot is the nation's
leading wedding resource, reaching over a million engaged couples
each year through the #1 wedding website TheKnot.com, The Knot
national and local wedding magazines, The Knot books (published by
Random House and Chronicle), and television programming bearing The
Knot name. The Knot is the flagship brand of The Knot, Inc.
(NASDAQ: KNOT), a leading lifestage media company targeting couples
planning their weddings and future lives
together.GiftRegistryLocator.com; party planning site
PartySpot.com; and teen-oriented PromSpot.com. The Knot Inc. is
based in New York and has several other offices across the country.
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