NORTHFIELD, Ill., Aug. 29, 2012 /PRNewswire/ -- Peanut butter just
got a makeover, as Planters introduces a new PB that has a
bit of a punch. Created for adventure-seekers, the new line is the
first national brand to add wholesome ingredients like bananas,
granola, berries, raisins, cinnamon and nuts into its peanut
butter. The Planters NUT-rition varieties are a delicious
new take on the peanut butter people have come to love.
(Photo: http://photos.prnewswire.com/prnh/20120829/NY64886 )
Made with a peanut butter base, Planters NUT-rition
peanut butter is nutrient dense and a good source of energy,
providing six to seven grams of protein per serving and at least
five vitamins and minerals, depending on variety[i].
"Planters NUT-rition peanut butter will change the way PB
lovers think about their favorite staple," said Jon Hall, Brand Manager at Kraft Foods. "Once
fans get a taste of NUT-rition, we know they'll be hooked! It's
time for all of us to expect more from peanut butter."
Made with real chunks of granola and dried fruit,
Planters NUT-rition is a perfect combination that results in
zero grams of trans fat per serving and endless snack options. The
good source of energy and delicious taste this mix provides will
satisfy consumers ready to take on whichever adventure they choose
to pursue.
Planters NUT-rition peanut butter is available nationwide
in 12 oz. jars, with a suggested retail price of $3.49-$3.99. It's available in three flavors:
Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut.
Mr. Peanut and Peanut Butter Doug
Planters will be releasing a new advertising
campaign with the iconic Mr. Peanut along with his
adventurous stunt double, "Peanut Butter Doug." Identical to Mr.
Peanut with the exception of a goatee and aviator sunglasses,
Peanut Butter Doug is the nut sent in to take the "crushes" for
Mr. Peanut to create the new Planters NUT-rition
peanut butter. The campaign, developed by BEING NY, part of TBWA,
includes print, digital and social media creative that will be
featured in lifestyle and sporting magazines this fall including:
Golf, ESPN, Fitness, Sports Illustrated, WomensHealthmag.com
and MensHealthmag.com.
About Planters
Planters, America's leading snack nut brand,
has a long history of pioneering industry firsts. This
inventiveness is delivered through a diverse portfolio of
nutritious and delicious plant-based snacks such as peanuts,
cashews, almonds and other nuts. Planters NUT-rition offers
a distinctive line of nut mixes that focus on specific nutritional
needs. Planters almonds and pistachios are roasted with real
herbs and spices, delivering extraordinary flavor. Planters
Trail Mix blends roasted nuts, delicious fruit and other wholesome
ingredients to help fuel an active lifestyle. Planters
Peanut Butter builds on that heritage and quality Americans expect
from the iconic nut brand with its Creamy, Crunchy and Natural
peanut butter varieties.
About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love.
Proudly marketing delicious biscuits, confectionery, beverages,
cheese, grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic
brands – Cadbury, Jacobs, Kraft, LU,
Maxwell House, Milka, Nabisco, Oreo,
Oscar Mayer, Philadelphia, Tang and
Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed on
Oct. 1, 2012. A leader in innovation,
marketing, health & wellness and sustainability, Kraft Foods is
a member of the Dow Jones Industrial Average, Standard & Poor's
500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel
Sustainability Index. Visit www.kraftfoodscompany.com and
www.facebook.com/kraftfoodscorporate.
[i] Amount varies by variety. Serving size is 2 tablespoons.
Contacts:
|
Lynne
Galia
Kraft Foods
847-646-4538
news@kraftfoods.com
|
Marisa
Picker
Edelman
212-704-8153
marisa.picker@edelman.com
|
SOURCE Planters