NEW YORK, June 28, 2012 /PRNewswire/ -- Hot nights mean
it's finally summer time in the city!
Dentyne will be making temperatures rise even
higher with a one-time only Summer Night
Out cocktail party in New York City hosted by
Krysten Ritter.
Dentyne and Ritter want to be sure you Practice Safe Breath
all summer long with the perfect wingman – the
new Dentyne Split2Fit pack!
Dentyne Split2Fit is hosting this event to remind
people to not blow their chances of meeting their special someone
due to unsafe breath. In fact, the brand recently conducted a
national survey that revealed how 58% of 18-34 year-olds lost
interest in someone they were attracted to due to bad breath
alone. Confidence is key when walking into a party like the
Dentyne Split2Fit Summer Night Out event, however the same
survey found that bad breath can be an instant confidence killer
(70% of respondents feel less confident meeting someone if their
breath isn't fresh). And while you're there, don't expect
others to help you out – 85% of people think it's harder to tell
someone they have bad breath than tell them their zipper is
down.
The Split2Fit Summer Night Out party will serve as the
kickoff to a Safe Breath summer and with the Dentyne
Split2Fit pack, it is now easier to than ever to be prepared
when things heat up this time of year. Introduced earlier this
year, the Dentyne Split2Fit pack is an innovative, versatile
package that splits into two smaller, sleeker packs, allowing you
to slip it in to those tight-fitting places. You may be wearing
less this time of year – but that does not mean your breath has to
suffer.
"I'm excited to be teaming up with Dentyne and hosting such a
fun night out in New York," said
actress Krysten Ritter. "When
you're out on the town the last thing you want to be thinking about
is how your breath is doing. With the Split2Fit pack, you can just
slip it in your clutch or pocket and be ready to Practice Safe
Breath!"
In addition, for those who can't make it to NYC for the party,
Dentyne has partnered with Tellagami (formerly Xtranormal)
to show the world how the new Split2Fit pack fits almost
anywhere. Using a library of off-beat characters and
backgrounds, Dentyne has created the Split2Fit
Shorts, a series of videos that show off the new pack's amazing
ability to fit into the strangest of places. Featuring
everything from banana hammock swimsuits to talking crash test
dummies, the Split2Fit pack can insert itself into any
situation. With the Split2Fit Shorts, Dentyne shows
that fresh breath confidence is key this summer and beyond.
You can view the premiere episodes now on the official
Dentyne YouTube
channel http://www.youtube.com/user/TheDentynegum, watch at
facebook.com/dentyne or follow along on Twitter @dentyne
About the Dentyne Split2Fit Pack
The new Dentyne Split2Fit pack can be split into two
smaller, sleeker and easier-to-carry packs while holding 33% more
gum than before (16 vs. 12 pieces), it is now much easier to carry
your socializing essentials when out for the night. Now you
can carry all 16 pieces at once, or, if space is limited, you can
split the pack into two smaller halves that are easier to slip in
to close-fitting places like a shirt pocket or a clutch. The new
Split2Fit pack holds more pieces than before allowing you to
be prepared to Practice Safe Breath while out for the night –
crucial for that chance social encounter and first impressions.
About Dentyne
The Dentyne brand offers a range of flavors and options
to encourage social connections. Dentyne Ice gum
delivers bold breath freshening with intense, yet smooth great
tasting flavors like NEW Mint Frost, Arctic Chill,
Peppermint, Spearmint, and Dentyne Fire. Dentyne
Pure – first in the gum category with NeutraFresh – a
proprietary blend of ingredients that is clinically shown to
neutralize bad breath odors. Available in Mint with Herbal Accents
and Mint with Melon Accents, Dentyne Pure doesn't just mask
bad breath, it purifies breath deliciously. All
Dentyne sugarless gum products can be found in convenience,
mass merchandise, drug stores, grocery stores and other retail
outlets. To learn more about the Dentyne family of sugarless
gums, please visit www.dentyne.com.
About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse
with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese,
grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4
billion. Twelve of the company's iconic brands
–Cadbury, Jacobs, Kraft, LU, Maxwell
House, Milka, Nabisco, Oreo, Oscar
Mayer, Philadelphia, Tang and Trident –
generate revenue of more than $1
billion annually. On Aug. 4, 2011, Kraft Foods
announced plans to divide and create two independent public
companies: a high-growth global snacks business and a high-margin
North American grocery business. The transaction is expected
to be completed before the end of 2012. A leader in
innovation, marketing, health & wellness and sustainability,
Kraft Foods is a member of the Dow Jones Industrial Average,
Standard & Poor's 500, Dow Jones Sustainability Index and
Ethibel Sustainability Index.
Visit kraftfoodscompany.com and
facebook.com/kraftfoodscorporate.
About the Survey Methodology
The Dentyne Safe Breath Survey was conducted by Wakefield
Research (www.wakefieldresearch.com) among 1,025 nationally
representative American adults, ages 18 to 34, and among 400
Americans ages 18 to 34 in each of the top ten DMAs, between January 4 and January 17, 2012, using an
email invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. adult
population 18 and older.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the nationally representative sample of adults 18
to 34, the chances are 95 in 100 that a survey result does not
vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample. For each
individual DMA, the changes are 95 in 100 that a survey result does
not vary, plus or minus, by more than 4.9 percentage points.
SOURCE Dentyne