BOCA RATON, Fla., April 2, 2019 /PRNewswire/
-- IPIC® Entertainment Inc., ("IPIC" or the
"Company") (NASDAQ:IPIC), announces the launch of a new brand
identity and Exclusively Yours™ tagline to be introduced through
various media and physical applications including a new
user-friendly website and mobile App, a proprietary ticket ordering
app and newly constructed flagship theater in Delray Beach, Florida.
The new identity developed by High Tide, a full-service creative
agency based in Brooklyn NY,
aligns with IPIC's commitment to elevate its overall guest
experience and the steady growth of its ACCESS Membership Program.
Founded in 2009, High Tide has built and helped to grow countless
startups and legacy brands - from Warby
Parker to Mercedes Benz.
IPIC's new tagline, Exclusively Yours™, was developed by
creative industry veteran, Terry
Balagia, CEO of Snowball Media, a former Executive Creative
Director at Saatchi DMB&B and Publicis.
"IPIC has been consistent in its role as an industry disruptor
in dining and entertainment. Our goal was to build a new website
and App with our members in mind and build functionalities that
enhance and provide easier access to the perks and benefits of our
membership program. Our new identity and tagline better
represent our innovative nature and brand promise to inspire and
delight our guests." says Carla D'Alessandro, Chief Marketing
Officer with IPIC Entertainment.
High Tide partnered with IPIC to evolve the look and feel of the
brand to the world-class standards of the IPIC experience. The
project started with a positioning exercise to clarify IPIC's brand
values, tone of voice and reason for being, in order to
strategically approach the visual identity redesign. What resulted
is a sophisticated and flexible identity system "that draws
inspiration from classic film and hospitality design while
reflecting a modern sense of luxury," says High Tide Creative
Director and Co-Founder Danny
Miller.
The rebrand spans core brand elements such as the mark,
typography, and color palette, to key touch points including
campaign concepts, web, app, photography, editorial, and loyalty
program collateral.
Since its inception, IPIC's membership rewards program has
evolved to reward guests for every ticket purchase and visit to
IPIC Theaters and Tuck Hospitality Group restaurants, presenting
members with exclusive event and experiential opportunities from
advance film screenings, special event pricing, member events and
more. The new brand identity reflects its origin, enhancing the
signature IPIC purple with bold and bright accents to converge in a
dynamic, invigorating color scheme that will further enhance IPIC's
on-site activations and strategic brand partnerships.
IPIC's new branding conveys the company's focus on the
unification of the brand collective, housing IPIC Theaters with 16
locations nationwide, and IPIC's Tuck Hospitality Group restaurant
portfolio including City Perch Kitchen + Bar, Tanzy Restaurant, The
Tuck Room. and The Tuck Room Tavern.
About IPIC®
Entertainment
Established in 2010 and headquartered in
Boca Raton,
FL, IPIC® Entertainment is America's premier luxury
restaurant-and-theater brand. A pioneer of the dine-in theater
concept, IPIC® Entertainment's mission is to
provide visionary entertainment escapes, presenting high-quality,
chef-driven culinary and mixology in architecturally unique
destinations that include premium movie theaters and restaurants.
IPIC® Theaters offers guests two tiers of luxury leather
seating, Premium Chaise lounge and Premium Plus Pod or reclining
seating options. IPIC® Theaters currently operates
16 locations with 123 screens in Arizona, California, Florida, Illinois, Maryland, New
Jersey, New York,
Texas, and Washington and new locations planned for
Florida, Georgia, Texas, California and Connecticut. For more information,
visit www.IPIC.com.
Michelle Soudry
The Gab Group
561.750.3500
msoudry@thegabgroup.com
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SOURCE IPIC Entertainment