BOCA RATON, Fla., Feb. 19, 2019 /PRNewswire/ -- IPIC® Entertainment
("IPIC" or the "Company") (NASDAQ: IPIC) today announces the
appointment of Carla D'Alessandro as Chief Marketing Officer
(CMO).
D'Alessandro joins IPIC after building out digital capabilities
and leading innovative marketing programs for Fortune 500 brands at
Zimmerman Advertising by creating a best in class digital
experience, customer acquisition and database loyalty programs to
grow market share and revenue.
"We are thrilled to have Carla join the IPIC family and build a
world class performance marketing team. Her experience in direct
and member-specific marketing will help continue to build on the
foundation of our IPIC ACCESS Membership Program and offer an
unparalleled guest experience," states Hamid Hashemi, Founder and CEO of IPIC
Entertainment.
As CMO for IPIC Entertainment, Carla will lead and oversee all
marketing efforts across the entire IPIC brand portfolio including
theaters, restaurants, experiential content, membership and
partnership strategies.
Carla understands that guests today crave unique, shareable
entertainment experiences that cannot be replicated at home. In
leveraging data-driven insights from IPIC's growing membership
base, Carla's focus is building out capabilities to tailor and
scale marketing programs across earned and owned channels for both
new and existing members.
"On average, our guests spend four and a half hours at our
locations. We have tailored our businesses around our guests and we
strive to continuously push the boundaries on how we can continue
to inspire and delight them."
Carla brings her diverse knowledge of omnichannel marketing and
digital-first strategies to the CMO role at IPIC, previously
holding the position of Senior Vice President, Managing Director
for Zimmerman Advertising where she oversaw the Retail Account
Services department supporting over twenty-five local and national
brands including Sam's Club, McDonald's, Michaels Arts and Crafts,
and Tire Kingdom. Carla has been successful in partnering with
heads of marketing to navigate an ever-changing landscape in
categories that have experienced tremendous change. She credits
focusing on the consumer, taking a test and learn approach and
investing in best in class marketing technology partners as keys to
success.
Carla has a Specialist BA in Cinema Studies from the
University of Toronto and an MBA
specializing in Luxury Goods & Services from the International University of Monaco.
She currently lives in West Palm
Beach with her husband.
About IPIC® Entertainment
Established in 2010 and
headquartered in Boca Raton,
Fla., IPIC® Entertainment is America's premier luxury
restaurant-and-theater brand. A pioneer of the dine-in theater
concept, IPIC® Entertainment's mission is to provide visionary
entertainment escapes, presenting high-quality, chef-driven
culinary and mixology in architecturally unique destinations that
include premium movie theaters and restaurants. IPIC® Theaters
offers guests two tiers of luxury leather seating, Premium Chaise
lounge and Premium Plus Pod or reclining seating
options. IPIC® Theaters currently operates 15 locations with
115 screens in Arizona,
California, Florida, Illinois, Maryland, New
Jersey, New York,
Texas, and Washington and new locations planned for
Florida, Georgia, Texas, California and Connecticut. For more information,
visit www.IPIC.com.
Media Contact: Michelle Soudry,
561-750-3500, msoudry@thegabgroup.com
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SOURCE iPic Entertainment