INSU Insurance Acquisition Corporation

FORM 4 [X] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES                                                                                   
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940                       

1. Name and Address of Reporting Person * COHEN DANIEL G	2. Issuer Name and Ticker or Trading Symbol SHIFT TECHNOLOGIES, INC. [ SFT ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director                    __X__ 10% Owner _____ Officer (give title below)    _____ Other (specify below)
(Last)          (First)          (Middle) 2929 ARCH STREET, SUITE 1703	3. Date of Earliest Transaction (MM/DD/YYYY) 10/13/2020
(Street) PHILADELPHIA, PA 19104 (City)        (State)        (Zip)	4. If Amendment, Date Original Filed (MM/DD/YYYY)	6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security (Instr. 3)	2. Trans. Date	2A. Deemed Execution Date, if any	3. Trans. Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/13/2020		A		600000	A	$10.00	600000	I	See footnote (1)
Class A Common Stock	10/13/2020		M(2)		2056570	A	$0.00	2431570	I	See footnote (3)
Class A Common Stock	10/13/2020		M(2)		3540956	A	$0.00	3540956	I	See footnote (4)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Trans. Date	3A. Deemed Execution Date, if any	4. Trans. Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(2)	10/13/2020		M			1875000	(2)	(2)	Class A Common Stock	2056570	(2)	0	I	See footnote (3)
Class B Common Stock	(2)	10/13/2020		M			3228333	(2)	(2)	Class A Common Stock	3540956	(2)	0	I	See footnote (4)
Warrants	$11.50							11/12/2020	10/13/2025	Class A Common Stock	187500		187500	I	See footnote (5)

Explanation of Responses:
(1)	These shares are held directly by INSU Pipe Sponsor, LLC, which is managed by Cohen & Company, LLC (the "Manager"). The reporting person is the chief executive officer of INSU Pipe Sponsor, LLC and the chairman of the board of the Manager. The reporting person disclaims beneficial ownership of these securities, except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for any other purpose.
(2)	On October 13, 2020, the issuer acquired Shift Technologies, Inc. ("Shift") by the merger (the "Merger") of IAC Merger Sub, Inc., a wholly-owned subsidiary of the issuer, with and into Shift, with Shift surviving as a wholly-owned subsidiary of the issuer. As a result of the Merger, each of the issuer's outstanding shares of Class B Common Stock converted automatically into 1.096837 shares of Class A Common Stock.
(3)	These shares are held directly by Insurance Acquisition Sponsor, LLC, which is managed by the Manager. The reporting person is the chief executive officer of Insurance Acquisition Sponsor, LLC and the chairman of the board of the Manager. The reporting person disclaims beneficial ownership of these securities, except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for any other purpose.
(4)	These shares are held directly by Dioptra Advisors, LLC, which is managed by the Manager. The reporting person is the chief executive officer of Dioptra Advisors, LLC and the chairman of the board of the Manager. The reporting person disclaims beneficial ownership of these securities, except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for any other purpose.
(5)	These warrants are held directly by Insurance Acquisition Sponsor, LLC, which is managed by the Manager. The reporting person is the chief executive officer of Insurance Acquisition Sponsor, LLC and the chairman of the board of the Manager. The reporting person disclaims beneficial ownership of these securities, except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for any other purpose.

Reporting Owners
Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
COHEN DANIEL G 2929 ARCH STREET, SUITE 1703 PHILADELPHIA, PA 19104	X	X

Signatures
/s/ Amanda Abrams, Attorney-in-Fact		10/14/2020
**Signature of Reporting Person		Date