LAKE SUCCESS, N.Y.,
April 7, 2016 /PRNewswire/
-- Avalon Organics® brand, a beauty brand featuring
certified organic personal care products, announces the unveiling
of a completely reinvigorated packaging design and brand logo. The
new look represents a modern approach to beauty, while also
reinforcing the brand's strong heritage in the natural personal
care category. This new direction will be reflected in all of
Avalon Organics® personal care offerings including
facial care, body care, soap & bath, and hair care
products.
For over 30 years the Avalon Organics® brand has strived to
continuously perfect formulas, evolve expertise and deliver
innovation. While a majority of the formulas within the newly
labeled packages remain unchanged, new products have been developed
and several product lines have been reformulated to increase their
efficacy.
The fully revamped Avalon Organics® product line has been
designed to strengthen benefit communication and improve key
formulas, targeting existing consumers as well as the continuously
growing segment interested in products that nurture mind, body and
soul. For the modern women pursuing a holistic lifestyle of health,
wellness and environmental sustainability, Avalon Organics® brand
is a trusted and reliable brand deeply rooted in the knowledge that
all beauty begins within the Earth.
"We're thrilled with the new direction the brand is going
in. With the updated packaging and revamped formulas, the
Avalon Organics® brand will continue to enhance the customer's
experience and lead as a brand with optimal effectiveness while
meeting a strict organic standard," said Julie Marchant Houle, Vice President and General
Manager for Personal Care at The Hain Celestial Group,
Inc.
All Avalon Organics® products comply with either the NSF/ANSI
305 Standard for Personal Care Products Containing Organic
Ingredients or the USDA National Organic Program
standards. All products are free of GMOs, Parabens,
Petrolatum, Artificial Colors and Phthalates. The new Avalon
Organics® products will be available beginning April 2016 at Whole Foods Market®, Target®,
Walmart®, drug stores, grocery stores and natural food stores as
well as at www.avalonorganics.com.
For more information please contact ALISON BROD PUBLIC
RELATIONS: Ashley Cyburt /
212.230.1800
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®,
Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®,
Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's
Organic Bakery®, Gluten Free Café™, Hain Pure Foods®, Spectrum®,
Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden Soup Co.®, Orchard
House®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®,
Sun-Pat®, Gale's®, Robertson's®, Frank
Cooper's®, Linda McCartney®, Lima®, Danival®, Happy®, Joya®
Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba
Botanica®, Live Clean® and Queen Helene®. Hain Celestial has
been providing A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
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SOURCE Avalon Organics