Grove Inc. Programmatic Ad Technology, Interactive Offers, Secures Milestone Patent
May 18 2022 - 9:11AM
InvestorsHub NewsWire
![](https://investorshub.advfn.com/uimage/uploads/2022/4/7/[fwwfcwjiyScreenshot_2021-10-13_at_18.52.21.png)
Grove Inc. Programmatic Ad
Technology, Interactive Offers, Secures Milestone Patent
HENDERSON, NV /
May 18, 2022 -- InvestorsHub NewsWire -- Grove Inc. (GRVI) SaaS Ad Tech Division, Interactive Offers
issued a patent for a proprietary ad tracking system that provides
complete transparency for advertisers and publishers.
Digital
advertising has skyrocketed over the past couple
years. "The average 2021 CPM was $15.30, up from an
average 2020 CPM of $9.50, according to Measured. In the second
half of 2021, average CPMs shot up to $17.60." - Business
Insider
Even worse, it's
become difficult for advertisers to see exactly where impressions
and clicks are coming from and if those stats are authentic. Are
they high quality clicks or are they coming from server farms and
other low-end sources?
That's the
solution Interactive Offers has created with the issued
patent.
CEO Allan
Marshall says, "We have
created a way using redirect links to allow advertisers, exchanges
and DSPs to access first party contact through programmatic email
ads. Using this method, advertisers have the ability to connect
directly with the user through a redirect link, giving them full
transparency on the impressions validating the end user. By
providing access to this technology through a unique tracking
pixel, advertisers have a way of verifying each and every
impression count and source data, reducing the risk of
fraud."
The patent
serves as a significant industry advantage when it comes to
authenticating traffic and verifying where impressions and clicks
are coming from.
It also provides
forward momentum in revenue growth, attracting new publishers and
advertisers, while helping Grove grow its direct-to-consumer
brands.
About Grove, Inc.
Grove, Inc. is a global innovator in hemp, health and
wellness. The company has an array of in-house brands, and operates
in multiple verticals including SaaS programmatic ad technology,
and a wholly owned division dedicated to acquiring high growth
e-commerce brands. The company sells to numerous consumer markets
including the botanical, beauty, pet care, and functional foods
sectors. It seeks to take advantage of an emerging worldwide trend
in consumer products selling through Amazon and
eCommerce.
Company Contact
Andrew Norstrud
Email: investorinfo@cbd.io
Phone: (702) 332-5591
Investor Relations
Contact
TraDigital IR
John McNamara
Email: john@tradigitalir.com
Phone: (917) 658-2602
Forward-Looking
Statements
This news
release contains "forward-looking statements" as that term is
defined in Section 27A of the United States Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934. Statements
in this press release which are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, the inherent uncertainties associated with
business strategy, potential acquisitions, revenue guidance,
product development, integration and synergies of acquiring
companies and personnel. These forward-looking statements are made
as of the date of this news release, and we assume no obligation to
update the forward-looking statements, or to update the reasons why
actual results could differ from those projected in the
forward-looking statements. Although we believe that the beliefs,
plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
report on Form 10-K and other periodic reports filed from
time-to-time with the Securities and Exchange
Commission.
Grove (NASDAQ:GRVI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Grove (NASDAQ:GRVI)
Historical Stock Chart
From Jul 2023 to Jul 2024