GAN Wins ‘Freeplay Gaming Supplier’ Industry Award in the US
April 27 2017 - 11:28AM
Business Wire
Awarded at eGaming Review Magazine North
America Awards Ceremony recognizing GAN’s market-leading status
with Simulated Gaming™
GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services
and online gaming content in the United States, today announces the
win of a prestigious Internet gaming Industry award in the United
States.
Freeplay Gaming Supplier of the Year Award for 2016 recognizes
the skills, expertise and commitment to developing the leading
Internet casino gaming platform for free-to-play Simulated Gaming™
in the United States delivered to land-based casino operators.
This is the second year in a row in which GAN has won the
Freeplay Gaming Supplier of the Year Award in recognition of GAN’s
diverse Simulated Gaming™ websites and mobile Apps delivered in
2016 to US land-based casino operators located coast-to-coast
nationwide.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
“Winning a major US Industry award two years in a row is the
perfect recognition of GAN’s market leading position in the US for
delivering social casino gaming solutions to major bricks and
mortar casino operators based upon our award-winning real money
Internet gaming platform. I would like to thank all our people in
London, Las Vegas and Sofia for their efforts in securing these
this well-deserved award granted on merit by an independent panel
of objective Industry experts.”
FAQ’s about GAN’s Simulated Gaming™
- Launched in the US by GAN in January
2014, Simulated Gaming™ has proven to monetize Internet traffic to
existing websites operated by land-based US casinos with average
revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32
in 2015, as against an original estimate of $0.60, greatly
exceeding equivalent numbers reported by Social Casino
operators.
- Supported by 147 months of operating
data across ten (10) major US casino deployments, Simulated Gaming™
is now proven to drive increased visitation on-property and in 2014
delivered on average a 28% uplift in on-property theoretical win
from increased visitation by existing patrons who also engage with
Simulated Gaming™ online.
- US casino operators report more than
50% of their surveyed casino patrons are already engaged in playing
multiple Social Casinos online. Simulated Gaming™ enables
land-based US casinos access to the Social Casino market worth $3.8
billion annually worldwide in 2016 (source: Eilers & Krejcik
Gaming, LLC) and is proven to increase property visitation among
existing patrons, reactivate lapsed patrons bringing them back
on-property and drive acquisition of new patrons from outside the
typical drive distance to the property.
www.GAN.com
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAN
The Company has developed an Internet gaming enterprise software
system, GameSTACK™, which it licenses to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gambling Commission
license, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat,
Ainsworth, KONAMI, Everi (formerly Multimedia Games), Incredible
Technologies, GamoMat, Reel Time Gaming, High Flyer Games and
Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming
content to major European gaming operators including Bet365,
Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and
SNAI.
In the United States for real money Internet gaming, GAN has
partnered with Betfair Plc to provide its Internet Gaming System
following the introduction of regulated real-money online gaming in
New Jersey in November 2013.
In the United States for Simulated Gaming™, GAN has partnered
with an increasing number of major land-based US casinos
coast-to-coast. In New York, GAN has launched a Simulated Gaming™
website via www.EmpireCityCasino.com in September 2014. In
Pennsylvania, GAN launched a Simulated Gaming™ website
www.ParxOnline.com in March 2015. In March 2015 Maryland Live!
Casino in Maryland chose GAN to upgrade their existing free-to-play
website to a monetized Simulated Gaming™ website, soft-launched in
July 2015 and launched integrated with their casino management
system in November 2015. In September 2015 major Californian Tribal
casino operator San Manuel chose GAN’s Simulated Gaming™ launched
in November 2015. In October 2015 American Casino &
Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™
launched in December 2015. In December 2015 Borgata Casino Hotel
& Spa chose GAN’s Simulated Gaming™ launching in H1 2017. Also
in December 2015 Lady Luck Interactive, a wholly-owned subsidiary
of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ and
launched in July 2016. In February 2016 Rock Gaming (re-branded as
JACK Entertainment) chose GAN’s Simulated Gaming™ to support their
Ohio-based casino properties launched online in October 2016. In
March 2016 Twin River in the North East chose GAN’s Simulated
Gaming™ and launched in November 2016. In April 2016 major Tribal
casino operator Chickasaw Nation chose GAN’s Simulated Gaming™
launching in H1 2017. In June 2016 Tribal casino operator
TurningStone Casino Resort chose GAN’s Simulated Gaming™ and
launched in March 2017. In July 2016 Nevada’s Station Casinos chose
GAN’s Simulated Gaming™ launching in H1 2017. In September 2016 a
major existing US casino client nominated GAN to launch real money
Internet casino gaming in Europe and other Rest of World regulated
markets commencing in H1 2017.
In April 2017 GAN was granted a Casino Service Industry
Enterprise license by the New Jersey Division of Gaming Enforcement
being GAN’s first privileged gaming license in the United
States.
For more information please visit www.GAN.com
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GANDermot Smurfit, +44 (0) 20 7292 6262Chief Executive
Officerdsmurfit@GAN.comorInvestors:The Equity
GroupAdam Prior,
212-371-8660aprior@equityny.comorDavyJohn Frain / Barry
Murphy+353 1 679 6363
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