Frontier Airlines Ad Campaign Nominated for Emmy Award
December 24 2007 - 11:00AM
PR Newswire (US)
DENVER, Dec. 24 /PRNewswire-FirstCall/ -- Flip the Dolphin is
practicing his acceptance speech and Jack the Rabbit is trying to
find a tuxedo that fits. (Of course, Jim, Joe, Jay and Gary the
Penguins don't need tuxedos). In fact the entire Frontier Airlines
(NASDAQ:FRNT) family is beaming with pride with the announcement
that Frontier's Favorite Animal Campaign has been nominated for an
Emmy Award. The campaign is up for a Technology & Engineering
Emmy(R) Award in the category of Outstanding Achievement in
Advanced Media Technology for Best Use of "On Demand" Technology.
Frontier's campaign is one of four nominees in the category along
with such respected companies as Disney and Major League Baseball.
Grey New York created the Favorite Animal Campaign for Frontier
back in Jan. 2007. It combined 15 different television spots airing
in the Denver market, plus additional commercials posted on the
popular YouTube video-sharing Web site; an online Campaign
Headquarters at FrontierAirlines.com, including a campaign blog
with more than 130 pages of postings; a 14-minute podcast featuring
a candidates' debate; and an online campaign merchandise store that
sold more than 900 "press kits," featuring T-shirts, buttons and
stickers for each candidate. The campaign generated several million
votes and increased traffic at Frontier's Web site by nearly 50
percent compared to the previous year at that time. The Penguins --
Joe, Jim, Jay and Gary -- were named Denver's Favorite Animal at
the end of the five-week campaign. "One of the big criteria for
this nomination was the depth of the involvement of the interactive
medium," said Diane Willmann, Frontier Airlines director of
advertising. "This was cutting-edge technology and deep creativity
meant to engage consumers in the Frontier brand. Judging by the
public reaction to the campaign, we knew it was a success. This
nomination is a further validation of the multi-dimensional appeal
of the campaign and we appreciate the fact that the Emmys
recognized the hard work, talent and vision that both Frontier and
Grey New York put into it. We are keeping all of our paws, flippers
and fingers crossed as we look forward to the awards ceremony." The
winner will be announced at the International Consumer Electronics
Show (CES) in Las Vegas on Jan. 7, 2008. For more information,
please visit
http://www.emmyonline.org/mediacenter/tech_2k7_nominees.html About
Frontier Airlines Holdings, Inc. Frontier Airlines Holdings, Inc.
is the parent company of Denver-based Frontier Airlines. Currently
in its 14th year of operations, Frontier Airlines is the
second-largest jet service carrier at Denver International Airport,
employing approximately 6,000 aviation professionals. With 60
aircraft and one of the youngest Airbus fleets in North America,
Frontier offers 24 channels of DIRECTV(R) service in every seatback
along with 33 inches of legroom in an all coach configuration. In
conjunction with its regional jet fleet, operated Republic Airlines
and Frontier's Airlines Holdings, Inc. wholly owned subsidiary Lynx
Aviation, Frontier offers routes linking its Denver hub to 62
destinations, including 53 U.S. cities in 32 states spanning the
nation from coast to coast, six cities in Mexico, two cities in
Canada and one in Costa Rica. In November 2006, Frontier and
AirTran announced a first-of-its-kind integrated marketing
partnership that offers travelers the ability to reach more than 80
destinations across four countries with low fares, aboard two of
the youngest fleets in the industry. In December 2006, Frontier was
designated "Best Low Cost Carrier" in the U.S. by the readers of
Business Traveler magazine. Frontier's maintenance department has
received the Federal Aviation Administration (FAA) Diamond Award
recognizing its advanced training standards for eight consecutive
years, from 1999 to 2006. For more in-depth information on Frontier
Airlines, please visit its Web site at
http://www.frontierairlines.com/. DATASOURCE: Frontier Airlines
Holdings, Inc. CONTACT: Joe Hodas of Frontier Airlines Holdings,
Inc., +1-720-374-4504, Web site: http://www.frontierairlines.com/
http://www.emmyonline.org/mediacenter/tech_2k7_nominees.html
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