Freshworks Announces New Tiered Partner Program and Appoints Vice President to Lead Global Channel and Alliances and Accelerate Customer Success
March 09 2022 - 8:00AM
Freshworks Inc. (NASDAQ: FRSH), a software company empowering the
people who power business, announced the launch of an enhanced
partner program and the appointment of Hervé Danzelaud as vice
president of Global Channel and Alliances to lead the growth of the
company’s partner ecosystem. Danzelaud previously served as the
head of Channels and Alliances for North America.
“Freshworks was created to deliver immediate value to companies
who have found legacy software too complex and expensive for
today’s users. Our partner program attracts technology companies,
resellers, system integrators and MSP that recognize the market
need for native cloud solutions that are simple, affordable and
easy to integrate,” said Danzelaud. “My passion is to build deep
relationships with partners where we can work together to delight
our joint customers with modern CRM, IT and CX solutions.”
Today, the Freshworks partner program includes 500+ resellers in
50+ countries, 20+ systems integrators, 350+ ISVs and 1,100+
technology applications in the Freshworks Marketplace.
The enhanced Freshworks partner program builds on its
industry-leading enablement, marketing and lead generation benefits
making it easier than ever to partner with Freshworks while adding
value to joint customers.
- Freshworks Makes Partnering Easy During the Deal
Process
- A new partner relationship management system offers greater
visibility into deal registration, pipeline, commissions, sales and
marketing assets, and market development funds. Free enablement and
supporting certification alignment with sales, pre-sales and
implementation roles
- Program Tiers and Certifications Add Value to
Freshworks Partners
- Three existing tiers for our resellers and solution partners
include: Preferred, Authorized and Registered
- New certification framework for systems integrators offers a
more consistent and delightful customer experience
- Dedicated in-region resources for Preferred partners to grow
joint business
- Collaboration with account executives in the field to drive
expansion and collaboration in mid-market customer segments
Partnerships are an extension of the Freshworks promise to
deliver modern and easy-to-use software for customer support, IT,
sales and marketing teams. AWS, Pink Elephant, Device42, Flycast
Partners, i4 Asia Inc., B-TRSNFRMD and more have partnered with
Freshworks to enhance and extend the Freshdesk, Freshservice,
Freshsales and Freshmarketer product lines to their customers.
Device42 Founder and Chief Executive Officer, Raj Jalan said,
“The technology partnership we enjoy with Freshworks is really
important to us. The pairing of Freshworks software with ours
allows us to solve critical IT service management and lifecycle use
case challenges for our customers.”
Flycast Partners North America Vice President of Sales, Richard
George said, “Our partnership with Freshworks has allowed our
organization to become more diversified in a very competitive
market space. From onboarding us as a customer, to execution of
service engagements, the Freshworks team has engaged with us for
continuous input on processes and execution which is refreshing to
say the least.”
i4 Asia Inc. Co-founder and Chief Executive Officer, Selwyn Uy
said, "Being a Freshworks Partner for over six years has helped us
delight customers, with the help of a supportive team, flexible
products and a partner ecosystem that allows for growth via
comprehensive knowledge sharing between partners. We have grown at
40% year-over-year and look forward to many more wins in the
future, together.”
B-TRSNFRMD North America Founder and Managing Partner, Gans
Subramania said, “It’s always been a great experience to partner
with an organization where the brand speaks for itself. The support
that we have received has always been open and transparent. The
focus and commitment of Freshworks partnerships team continues to
impress us.”
Loupen Software Co-CEO, Alexandre Schio said, “As one of
Freshworks' first few partners globally and also in Latin America,
we have seen the demand quickly increase in the region for
Freshworks' easy-to-use and made-to-delight products. Today, we are
proud to serve a major share of Freshworks' customers in Brazil.
Our YoY revenue continues to grow at a healthy 40% and our team has
over 50 employees dedicated to Freshworks' growth. We look forward
to expanding the team and our customer base across different
industries in Brazil."
The new program is being rolled out incrementally throughout
2022. For more information, click here.
About FreshworksFreshworks Inc., (NASDAQ: FRSH)
makes business software people love to use. Purpose-built for IT,
customer support, sales and marketing teams, our products empower
the people who power business. Freshworks is fast to onboard,
priced affordably, built to delight, yet powerful enough to deliver
critical business outcomes. Headquartered in San Mateo, California,
Freshworks operates around the world to serve more than 56,000
customers including Bridgestone, Chargebee, DeliveryHero, ITV,
Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. For the
freshest company news visit www.freshworks.com and follow us
on Facebook, LinkedIn and Twitter.
© 2022 Freshworks Inc. All rights reserved. Freshworks,
Freshdesk, Freshservice, Freshsales, Freshmarketer and their
associated logos are trademarks or registered trademarks of
Freshworks Inc. All other company, brand and product names may be
trademarks or registered trademarks of their respective
companies.
Media Contact:Jayne Gonzalez408-348-1087PR@freshworks.com
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