Papa Murphy’s Takes a Fresh Approach to Online Ordering
March 09 2016 - 7:46PM
Papa Murphy’s Holdings, Inc. (NASDAQ:FRSH) announced today that it
has transformed its online ordering experience with the launch of a
new website. Combined with a new ecommerce platform, the revamped
website features the benefits of the in-store experience, allowing
customers to create their own fresh pizza online and the
convenience to then pick up their order in-store when they want.
The improved online ordering platform, which is expected to create
new sales opportunities, will be available for all Papa Murphy’s
locations nationwide in 2016.
A photo accompanying this release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/6b3a9cf9-bd18-4354-9889-a8698e52b105
“For 35 years, we have focused on bringing
families together through food people love and we are confident our
new ecommerce platform will further this mission by offering a
simple, online solution for ordering fresh pizza that can be served
hot out of the oven at the customer’s convenience,” said Ken
Calwell, president and chief executive officer of Papa Murphy’s.
“The launch of this online platform underscores our commitment to
and investment in adopting the latest technology that will support
our future growth and increase sales by providing a reliable and
enjoyable online ordering experience for our customers.”
In conjunction with the launch of the new
ecommerce platform, Papa Murphy’s has also redesigned
PapaMurphys.com to improve the online ordering experience for
customers across desktops, smartphones, and tablets; giving
customers the opportunity to order fresh, quality pizza with the
speed and convenience they desire. The new site features vibrant,
appetizing imagery that brings to life each ingredient, from
scratch-made dough to freshly sliced toppings. Papa Murphy’s
customers can choose from the existing menu offerings or create
their own tailored, handmade pizza of their choice and will enjoy
the special deals available exclusively through the platform for a
great value on their fresh pizza.
Calwell added, “We believe technology is the
gateway to growth for Papa Murphy’s and the new ecommerce platform
is the first step toward precision marketing which will ultimately
enable us to truly connect with our customers to offer unique
messages based on their needs and ordering behavior.”
Papa Murphy’s selected Deloitte Digital, a
creative digital consultancy within Deloitte Consulting LLP, to
assist in developing the new digital platform and website.
“Papa Murphy’s entrusted us to bring their brand to life online
and we’re thrilled to have leveraged the latest designs and
technologies to create a fast, simple, and delightful ordering
experience,” said Mike Brinker, Deloitte Digital global practice
leader. “Ordering pizza offers a tremendous opportunity for
consumers and companies to benefit from online engagement, and with
Papa Murphy’s fresh approach to the highest quality pizza, the new
platform provides its guests the best of both worlds – customized,
create-your-own pizza paired with the convenience of shopping ahead
and skipping the wait at the time of pickup.”
Papa Murphy’s recently received Technomic’s
Consumer Brand Metrics 2016 Consumers’ Choice award for “best food
quality” among quick serve restaurants and also received the
highest Convenience/Takeout score among all 138 brands in the
study. The launch continues to reinforce the company’s
commitment to provide customers with the freshest and highest
quality pizza at the same time as helping families easily and
conveniently serve a wholesome meal, catering to the preferences of
every family member, hot out of the oven.
To find a Papa Murphy’s location nearest you and
order fresh and customizable offerings, please visit
www.papamurphys.com. To connect with Papa Murphy’s through Facebook
visit www.facebook.com/papamurphyspizza or Twitter and Instagram at
@PapaMurphys #LoveAt425.
About Papa Murphy’s
Papa Murphy's Holdings, Inc. (Nasdaq:FRSH) is a
franchisor and operator of the largest Take ‘N' Bake pizza chain in
the United States, selling fresh, hand-crafted pizzas ready for
customers to bake at home. The company was founded in 1981 and
currently operates more than 1,500 franchised and corporate-owned
fresh pizza stores in 38 States, Canada and United Arab Emirates.
Papa Murphy's core purpose is to bring all families together
through food people love with a goal to create fun, convenient and
fulfilling family dinners. In addition to scratch-made pizzas, the
company offers a growing menu of grab 'n' go items, including
salads, sides and desserts.
About Deloitte Digital
Deloitte Digital is creating a new model for a new age — a
creative digital consultancy. That means bringing together all the
creative and technology capabilities, business acumen and industry
insight needed to help transform our clients’ businesses with
digital. With Deloitte Digital’s end-to-end capabilities, clients
bring their biggest challenges, knowing we’ve got what it takes to
bring a new business vision to life. Let us show you how. Visit
www.deloittedigital.com or follow us on Twitter @DeloitteDigi_US or
@DeloitteDigital.
The photo is also available via AP PhotoExpress.
Media Contact:
Christine Beggan, ICR
papamurphys@icrinc.com
203-682-8200
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