The First National Bank of Long Island Launches New Branding
November 30 2020 - 9:00AM
The First National Bank of Long Island (“the Bank,” “First
National”) the sole banking subsidiary of The First of Long Island
Corporation, today announced the introduction and roll-out of its
new branding initiative.
The Bank’s branding work began nearly a year
ago. The challenge was to embrace the strengths garnered through a
rich 93-year history while conveying the modern, professional
character of the Bank, as well as the range and depth of the
Company as it is today. It was essential to maintain front and
center that while The First National Bank of Long Island has a
fresh, new look, it is in fact the same great bank its customers
know and value. The “Customer First” banking experience for which
First National is known remains the linchpin of the Bank’s core
culture and brand.
The Bank’s first ad in the campaign, the “launch
ad,” features an illustration of a rocket. It’s headline, “GoFirst
and see how far you can go.” led the creative team to the tagline,
“Go First. Go Far.” It is a succinct communication of the
significant advantages of banking with First National: going
“first,” being top priority, and being able to go farther towards
one’s financial goals as the result of banking with First National.
It is also a call to action by way of the invitation to “Go First,”
meaning “choose First National.”
The Bank’s new logo was designed to incorporate
the Bank’s name into a graphic that would be distinctive, legible
and easily recognizable. A highlight of the Bank’s updated branding
is a state of the art, custom website.
President & CEO Chris Becker commented, “In
our advertising and on the new website you will see a consistent
theme, ‘Let’s connect.’ As banking customers utilize online
delivery channels to access services and information 24/7, we want
to enhance their experience by providing convenient access to
accounts and information. Yet the emphasis on ‘Let’s connect’
recognizes that our most significant strength as a Company is our
‘people,’ who consistently go to extraordinary lengths to deliver
service that is a cut above.”
The First National Bank of Long Island was
recently recognized as the “Best Small Bank in New York State” in
Newsweek’s Best Banks 2021.
About The
First National Bank of Long
IslandWith a network of fifty locations, the Bank serves
the financial needs of privately-owned businesses, professionals,
consumers, public bodies and other organizations primarily in
Nassau and Suffolk Counties, Long Island, and the boroughs of
Queens, Brooklyn and Manhattan. The Corporation is traded on the
NASDAQ Exchange under the ticker symbol FLIC. For more information
about the Bank and Corporation, visit www.fnbli.com.
For more information, contact Laura C. Ierulli, SVP, Marketing
Director (516) 671-4900 x7274
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