Everlast Worldwide Inc. Signs Boxing Equipment Mexican Licensing Company Difusion Deportiva, S.A DE C.V.
May 10 2007 - 2:34PM
Business Wire
Everlast� Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer and
licensor of sporting goods, apparel, footwear and other active
lifestyle products under the Everlast brand name today announced
that it has signed a new license with Difusion Deportiva, S.A DE
C.V. to distribute boxing equipment in Mexico. Difusion, a
longstanding Everlast licensee since 1986 for men�s, women�s and
children�s apparel and accessories, will distribute Everlast
branded boxing equipment to sporting goods chains and better
department stores. The license covers a variety of fitness
equipment including boxing gloves, heavy bags, exercise, cardio,
weight lifting, aerobic and martial arts equipment. Difusion
Deportiva will also distribute professional and amateur boxing
equipment to gyms and specialty sporting goods stores in Mexico.
Initial shipments under the license are expected to ship in the
fourth quarter of 2007, which will be highlighted by our new
Country Pride line featuring Mexico and USA branded boxing
equipment. Seth Horowitz, Chairman, President and CEO of Everlast
Worldwide, said, �We are excited to bring Everlast boxing equipment
to the Mexican market where the Everlast brand is very highly
regarded. By utilizing our current sourcing and fully developed
equipment line, Difusion will be able to penetrate the sporting
goods market in a short period of time. This new license for boxing
equipment with Difusion is an important step in our growth as a
premier brand in Latin America and demonstrates the strength the
Everlast brand has in the sport of boxing worldwide.� David Dichi,
President of Difusion Deportiva, said, "We are pleased to be adding
the Everlast boxing equipment category to our already successful
Everlast business in Mexico. Mexicans have long embraced great
boxing champions like Marco Antonio Barrera and continue to view
boxing as one of the country�s premier sports. This category will
drive home the authenticity of the Everlast branded assortment that
will resonate extremely well with the consumers in our region."
About Everlast Worldwide Inc. Everlast Worldwide Inc. is a leading
designer, manufacturer and marketer of boxing and fitness related
sporting goods equipment under the well-recognized Everlast brand
name and a worldwide licensor of the Everlast brand for apparel,
footwear, sporting goods equipment and other active lifestyle
products and accessories. Since 1910, Everlast has been the
preeminent brand in the world of boxing and among the most
recognized brands in the overall sporting goods and apparel
industries. In order to capitalize on the rich heritage and
authenticity of the Everlast brand, the company has extended the
Everlast brand outside of the boxing ring into complementary
product categories. Our strategy is to continue to leverage the
unique qualities represented by the Everlast brand � Strength,
Dedication, Individuality and Authenticity � to become a leading
global athletic brand and a necessary part of the lives of
consumers who train, compete and live an active lifestyle.
Statements made in this Press Release that state the intentions,
beliefs, expectations or predictions of Everlast Worldwide, Inc.
and its management for the future are forward-looking statements.
It is important to note that actual results could differ materially
from those projected in such forward-looking statements.
Information concerning factors that could cause actual results to
differ materially from those in forward-looking statements is
contained from time to time in filings of Everlast Worldwide with
the U.S. Securities and Exchange Commission, including the annual
report on Form 10-K under the heading �Risk Factors.� Copies of
these filings may be obtained by contacting Everlast Worldwide or
the SEC.
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