Everlast Worldwide Inc. Signs License for U.S. Footwear with E.S. Originals Inc; Licensee to Market Men's, Women's and Children
June 15 2006 - 1:28PM
Business Wire
Everlast(R) Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer
and licensor of sporting goods, apparel, footwear and other active
lifestyle products under the Everlast brand name, today announced
that it has signed a new license to manufacture and distribute
athletic and casual footwear for men, women and children with E.S.
Originals Inc, a footwear marketer with over $1 billion in annual
retail sales. The New York City headquartered company will
distribute the Everlast branded products beginning in the second
quarter of 2007 to sporting goods, athletic footwear and department
stores in the U.S. and Canada. This new license replaces Everlast's
former footwear license with the Meldisco division of Footstar,
Inc. that focused on mass merchant retailers. This change allows
Everlast to elevate its footwear distribution to match its apparel
channels of trade. Thus, a fully coordinated line of Everlast
apparel and shoes will be available to better retailers, in
conjunction with the company's apparel licensees. Seth Horowitz,
Chairman, President and CEO of Everlast Worldwide, said, "We are
very pleased to have transitioned our footwear license and aligned
it seamlessly with our broader suite of licensed products. The
management of E.S. Originals has unparalleled experience in
footwear marketing, distribution and sales, and complements our
high quality group of licensing partners. We expect this group's
unique product offerings to bolster our existing worldwide footwear
programs and add to the luster of the iconic Everlast brand." Eddie
Esses, President of E.S. Originals said, "By capitalizing on the
famed Everlast brand and its positive consumer associations, we
plan to offer a new and exciting line of footwear that will ignite
the market with unique styles, inspired by the authenticity of the
Everlast brand while meeting the latest demands in fashion and
sports. Drawing on our expertise in creative design, sourcing and
marketing, we plan to introduce Everlast footwear to today's
trendsetters, which will give the brand broader appeal, especially
among a younger generation. In tandem with Everlast's apparel
licensees, we will be able to offer the consumer a fully
coordinated product line." About Everlast Worldwide Inc. Everlast
Worldwide Inc. manufactures, markets and licenses sporting goods,
apparel, footwear and other active lifestyle products under the
Everlast brand name. Since 1910, Everlast has been the preeminent
brand in the world of boxing and is among the most dominant brands
in the overall sporting goods and apparel industries. Over the past
96 years, Everlast products have become the "Choice of
Champions(TM)", having been used for training and professional
fights by many of the biggest names in the sport. Everlast is the
market leader in nearly all of its product categories, responsible
for leading eight of the top ten boxing equipment products in
sales. In addition to producing and marketing the equipment and
accessories, Everlast Worldwide Inc. licenses its brand to
providers of men's and women's sportswear and active wear,
children's wear, footwear, watches, cardiovascular exercise
equipment, nutritional foods and gym/duffel bags to name just a few
categories. At the retail level, Everlast's licensed products
generate more than $700 million in revenues. The company's Web site
can be found at http://www.everlast.com. About E.S. Originals Inc.
E.S. Originals, founded in 1954 is one of the major footwear
marketers in the US today, with retail sales of over $1 billion per
year. The multi-faceted company is a full service organization with
over 1,000 professionals in its US and overseas offices. E.S.
Originals currently develops and markets all categories of men's,
women's, boys' and girls' footwear. The company's Web site can be
found at http://www.esoriginals.com. Statements made in this Press
Release that are estimates of past or future performance are based
on a number of factors, some of which are outside of the Company's
control. Statements made in this Press Release that state the
intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are
forward-looking statements. It is important to note that actual
results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
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