Everlast Worldwide Inc. Signs Agreement With Largest Licensee for Line of Kids' Products
June 01 2006 - 5:15PM
PR Newswire (US)
Company Completes the 'Circle of Apparel' Licensed to Jacques Moret
NEW YORK, June 1 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
(NASDAQ:EVST), manufacturer, marketer and licensor of sporting
goods and apparel under the Everlast brand name, today announced
that it has signed a new agreement with its largest licensee,
Jacques Moret, Inc. of New York City. Effective immediately, this
new agreement grants Moret, a major supplier to the U.S. apparel
market, a license for Everlast boys', girls', newborn, infants and
toddlers apparel in the United States. The new products will be
available in early 2007 for shipment to retailers. As with the
men's activewear license signed in December 2005, Moret will
partner with M. Hidary and Company Inc. for design, development and
sales of the boys' portion of the license. M. Hidary has achieved
great success with its many years of experience in the branded
boys, infants and toddler apparel business. Seth Horowitz,
Chairman, President and CEO of Everlast Worldwide Inc., said, "This
new license for kids' products completes the 'circle of apparel'
licensed by Jacques Moret from Everlast, and this agreement further
evidences the great belief that the company has in the Everlast
brand. Starting with their successful women's apparel and recently
adding a menswear license, Jacques Moret has introduced several
lines and categories with increasing success. We have said in the
past that licensing represents our greatest growth opportunity, and
we will continue to pursue brand extensions where they make
strategic sense." Joey Harary, President of Jacques Moret, Inc.,
stated, "As the largest licensee of Everlast-branded products, we
foresee a very lucrative long-term future capitalizing on the
universal appeal of this iconic brand. We believe the brand equity
of existing products, as well as the deep knowledge and experience
our design and production teams bring to the Everlast business,
will translate into positive market reception. M. Hidary and
Company Inc. will again partner with us to ensure that the kids'
apparel business is handled with the dedication and expertise it
deserves." About Everlast Worldwide Inc. Everlast Worldwide Inc.
manufactures, markets and licenses sporting goods, apparel and
active lifestyle products under the Everlast brand name. Since
1910, Everlast has been the preeminent brand in the world of boxing
and is among the most dominant brands in the overall sporting goods
and apparel industries. Over the past 96 years, Everlast products
have become the "Choice of Champions(TM)", having been used for
training and professional fights by many of the biggest names in
the sport. Everlast is the market leader in nearly all of its
product categories, responsible for leading eight of the top ten
boxing equipment products in sales. In addition to producing and
marketing boxing equipment and accessories, Everlast Worldwide Inc.
licenses its brand to providers of men's and women's sportswear and
active wear, children's wear, footwear, watches, cardiovascular
exercise equipment and gym/duffel bags. At the retail level,
Everlast's products generate over $700 million in revenues. The
company's Web site can be found at http://www.everlast.com/. About
Jacques Moret, Inc. Jacques Moret, Inc. manufactures activewear,
bodywear and intimates under its brand names: Jacques Moret;
Everlast; Norma Kamali-Everlast; Jockey Activewear; Etonic;
Freestyle, a Danskin Company; Scanty; and 2(X)ist men's underwear.
In addition Jacques Moret, Inc. is an activewear licensee and is
the leading replenishment supplier of both branded and private
label activewear in department stores, mass merchandisers and
sporting goods chains nationwide. The company's Web sites can be
found at http://www.moret.com/ or http://www.2xist.com/. Statements
made in this Press Release that are estimates of past or future
performance are based on a number of factors, some of which are
outside of the Company's control. Statements made in this Press
Release that state the intentions, beliefs, expectations or
predictions of Everlast Worldwide, Inc. and its management for the
future are forward-looking statements. It is important to note that
actual results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward- looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC. DATASOURCE: Everlast Worldwide Inc.
CONTACT: Hal Worsham of Everlast Worldwide Inc., +1-212-239-0990;
Investor & Media: Gene Marbach or Jeremy Bridgman of Makovsky +
Company, +1-212-508-9600 Web site: http://www.everlast.com/
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