Entropic to Embed Audible Magic's SmartID Technology into the Set-top Box System-on-a-Chip Platform
January 08 2013 - 9:20AM
Business Wire
Audible Magic® and Entropic (NASDAQ: ENTR), a world leader in
semiconductor solutions for the connected home, today announced the
port of Audible Magic's SmartID™ ACR (automatic content
recognition) technology onto the Entropic set-top box (STB)
system-on-a-chip (SoC) platform, which gets embedded into STB
devices used by MVPDs. Leveraging an ACR-enabled STB, service
providers and advertisers gain an opportunity to monetize digital
entertainment and give consumers new ways to interact with various
brands as they watch live and recorded TV. The Entropic/Audible
Magic platform will be shown using STBs available today at the
Audible Magic booth #75314 in Eureka Park at the Venetian as well
as Entropic’s Meeting Suite at the Wynn Las Vegas during the
Consumer Electronics Show (CES) in January 8-11.
Service providers and advertisers seek new methods to increase
consumer loyalty and drive revenue. An ACR-based STB solution, like
the cooperation between Audible Magic and Entropic, can provide a
future-forward approach to revenue-generation and consumer
engagement through advanced interactive TV (iTV) and advertising
services. Specifically, through this collaboration, Audible Magic
delivers patented digital fingerprinting technology that identifies
TV content in real-time as it’s shown on the TV screen; Entropic
provides its open and flexible STB SoC platform that seamlessly
incorporates the Audible Magic ACR system to power the advanced iTV
services.
“Every breakthrough service has a key enabling technology,” said
Anton Monk, co-founder and vice president of Technology of
Entropic. “Our open set-top box system-on-a-chip platform
incorporated with the Audible Magic automated content recognition
system can provide powerful, long-term relationships between brands
and consumers by easily forming meaningful connections between
programmers, advertisers and consumers.”
“This collaboration brings the world closer to realizing the
enormous potential of interactive advertising,” added Jay Friedman,
vice president of Marketing for Audible Magic. “Incorporating ACR
technology into a hardware solution as established—and popular—as
the Entropic system is a big deal. It will connect TV advertisers
to millions of consumers in real time and then tailor promotions
and other information to those consumers’ needs more precisely and
satisfactorily. We’re delighted to work with Entropic to help make
this happen.”
About Audible Magic
Audible Magic is the trusted leader in digital fingerprinting
for recognizing content in all forms across radio and television
broadcasts, Internet streams, cable and satellite transmissions,
stored digital files, and on consumer devices such as smart TVs,
set-top boxes, smart phones, tablets, and other appliances. Since
its founding in 1999, the company has been awarded more than 20
patents in the U.S. and in Europe. Currently, Audible Magic works
with more than 200 customers and partners, including A+E, CBS, CBC,
Dailymotion, Discovery, Disney, Facebook, Fox, Metacafe, MySpace,
NBC, Sony, Soundcloud, TVplus, Univision, Universal Music, Verizon,
Viacom, and Warner Music.
About Entropic
Entropic (NASDAQ: ENTR) is a world leader in semiconductor
solutions for the connected home. The Company transforms how
traditional HDTV broadcast and IP-based streaming video content is
seamlessly, reliably, and securely delivered, processed, and
distributed into and throughout the home. Entropic's
next-generation Set-top Box (STB) System-on-a-Chip (SoC) and
Connectivity solutions enable Pay-TV operators to offer consumers
more captivating whole-home entertainment experiences by
transforming the way digital entertainment is delivered, connected
and consumed – in the home and on the go. For more information,
visit Entropic at: www.entropic.com.
Forward-Looking Statements
Statements in this press release that are not strictly
historical in nature constitute "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, but are not limited to, statements
regarding Entropic's technology and statements regarding the
anticipated benefits from the collaboration between Entropic,
Audible Magic and Technicolor. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
which may cause Entropic’s, Audible Magic's and/or Technicolor’s
actual results to be materially different from any results
expressed or implied by such forward-looking statements. These
factors include, but are not limited to, the success of the
collaboration between Entropic Audible Magic and Technicolor, which
will depend, in part, on risks associated with market acceptance
for the devices referenced in this press release, and dependence on
operator and advertiser interests. All forward-looking statements
are qualified in their entirety by this cautionary statement.
Copyright © 2013 Entropic. All rights reserved. All other
product or company names mentioned are used for identification
purposes only and may be trademarks of their respective owners.
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