WALTHAM, Mass., Dec. 12, 2017 /PRNewswire/ -- Constant
Contact, an Endurance International
Group (NASDAQ: EIGI) company and a leader in email
marketing solutions, is proud to announce several new features,
including its next generation editor and automated segmentation –
each designed with efficiency, ease and speed in mind. The
announcement arrives on the heels of a recent study conducted by
MeasuringU for Constant Contact that showed that 73 percent of
first-time users prefer creating emails with Constant Contact
compared to top competitors.
"Constant Contact's mission is to make it fast and easy to drive
impactful results from customers' email marketing, even if they're
a beginner," said Jonathan Kateman,
General Manager, Constant Contact. "These new tools will help our
customers easily create more engaging, customized emails that will
help grow their business."
Introducing a new generation.
At the forefront of the
powerful new features is a state-of-the-art next generation editor,
with true drag-and-drop editing and pre-designed content blocks,
which is designed to:
- Make it faster and easier for small business owners,
entrepreneurs and nonprofits to create custom, professional-looking
email marketing campaigns.
- Drive higher response rates and better business results.
Intuitive features. Tangible results.
The new editor
features Action Blocks, pre-designed drag-and-drop content
sections tailored for smaller businesses and nonprofits that
encourage recipients to take a specific action. The following new
Action Blocks are helping Constant Contact customers
increase email click-through rates:
- RSVP Action Blocks make it easy to promote events,
invite attendees, and manage guest lists with fully customizable
RSVP buttons that enable single-click replies and increase response
rates.
- Poll Action Blocks allow users to drag-and-drop a poll
into any email, increasing engagement and allowing them to collect
valuable information without having to link to external
sources.
- Donation Action Blocks enable nonprofits and charitable
organizations to easily request donations with a button that
directs recipients to a custom, mobile-responsive landing page
where they can learn more and make a donation via WePay.
Track engagement to better target messaging.
According
to DMA, segmented and targeted emails generate 58% of all email
revenue for email marketers using those
features1. To that end, Constant Contact now
allows users to maximize the effectiveness of their emails by
segmenting contacts based on the content engaged with so users can
follow up with more targeted, relevant messages. Click
Segmentation automatically creates contact segments based on
engagement with a specific link. Trackable links can be added to
any email, which can then be set to automatically add contacts who
click the tracked link to a new or existing list. An autoresponder
series can also be assigned to each list for automated follow
up.
Plan ahead. Connect with customers. Grow your
business.
To further help manage the flow of users' email
communication, Constant Contact's platform now also features a
Marketing Calendar that:
- Provides users with a familiar monthly campaign view that makes
planning, creating, and scheduling their marketing more
efficient
- Saves valuable time and drives better results for
businesses.
Sign-up that goes beyond the norm.
Small businesses
and nonprofits are always looking for new leads or prospective
members and need an easy and effective way to capture contact
information in channels that work best for their business. Constant
Contact's new Dynamic Sign-up Forms are:
- Professional, easy to use forms for websites that maximize new
subscribers with dynamic, attention grabbing displays and
customizable triggers.
- A powerful tool to turn website visitors into new contacts
using pop-up display options and display triggering.
Send with confidence.
Standing out in the inbox and
providing contacts with a great brand experience is how small
business and nonprofits get the results they are looking for.
Knowing that their emails will look great once their contacts open
gives them the confidence to send in the first place. That's why
Constant Contact is introducing Inbox Preview, which
provides users with email previews to see how their email looks
across popular email clients and devices in seconds. Constant
Contact's Inbox Preview is powered by Litmus, the world's
leading email creative platform.
Connect with Constant Contact on Facebook,
Twitter and LinkedIn.
About Constant Contact
Constant Contact, an Endurance
International Group company and a leader in email marketing since
1995, provides hundreds of thousands of small businesses around the
world with the online marketing tools, resources, and personalized
coaching they need to grow their business.
About Endurance International Group
Endurance
International Group Holdings, Inc. (NASDAQ:EIGI) (em)Powers
millions of small businesses worldwide with products and technology
to vitalize their online web presence, email marketing, mobile
business solutions, and more. The Endurance family of brands
includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com,
BigRock, SiteBuilder and SinglePlatform, among others.
Headquartered in Burlington,
Massachusetts, Endurance employs over 3,600 people across
the United States, Brazil, India
and the Netherlands. For more
information, visit: www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Constant
Contact, the Constant Contact logo and other brand names of
Endurance International Group are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Contact
Kristen
Andrews
781-482-5809
pr@constantcontact.com
1 Source: DMA National Client Email Report
2015
SOURCE Constant Contact