ECST Ecost.Com (MM)

Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it launched a Games on the River e-commerce solution for eCOST.com, a leading online discount retailer of brand-name merchandise. As part of this solution, Digital River launched an interactive online game store branded for eCOST.com. Via this site, eCOST.com is reselling hundreds of PC and casual game titles from Digital River's downloadable software catalog. Gamers shopping on the site will have access to some of the market's newest downloadable game titles as well as back catalog and well-known, classic games from leading game publishers. eCOST.com's downloadable game site represents a new addition to the company's downloadable software line and an extension to its original e-commerce agreement with Digital River. In addition to hosting and merchandising the site, located at www.eCOST.com under the Software tab, Digital River is managing the transactions, merchandising, fraud prevention screening and digital product delivery. "We are pleased to be able to expand our relationship with eCOST.com beyond our traditional hosted e-commerce services to include our new downloadable gaming solution. eCOST.com is one of our first channel partners to implement Games on the River as part of its online retail strategy," said Tom Venable, Digital River's senior vice president of retail sales. "Through Games on the River, we can offer channel partners like eCOST.com access to a high traffic, high demand product line and the opportunity to further tap some of the fastest growing categories for online retail sales - PC games and computer software." Digital River's Games on the River offers a ready-made e-commerce solution for online retailers, affiliates, content publishers and portals interested in providing gamers a shopping experience designed exclusively for them. In addition to providing these resellers access to a growing downloadable game catalog that they can deliver on a play-for-free and buy-now basis, Games on the River features gaming reviews, trailers, cheats and news, as well as the technology to take preorders and promote digital sales of front-line game releases. "By launching our new online game store, we have been able to both create a new product category and expand our downloadable software product line by hundreds of titles," said Adam Shaffer, CEO of eCOST.com. "Digital downloads represent the next generation of delivery for gaming software. We are excited to offer our customers a larger selection of products, more reasons to visit our site, and some of the leading-edge services available in the online gaming market." About eCOST.com eCOST.com is a leading multi-category online discount retailer of high-quality new, "close-out" and refurbished brand-name merchandise for consumers and small business buyers. eCOST.com offers over 100,000 different products from leading manufacturing partners primarily with online (http://www.ecost.com) and direct marketing campaigns. eCOST.com is a NASDAQ listed company (Nasdaq:ECST). About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as London; Tokyo; Taipei, Taiwan; and Cologne, Germany. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark and Games on the River is a service mark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.