Viant Enhances AI-Powered Contextual Targeting Capabilities With CatapultX Partnership
August 05 2021 - 8:30AM
Business Wire
Adelphic Integration Scales Contextual Video
Opportunities for Brands
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, today announced the successful
integration of CatapultX’s On-Stream™ video monetization and
patent-pending contextual AI platform into the Adelphic®
advertising software. The integration scales Adelphic’s
cutting-edge contextual advertising inventory, offering brands and
agencies contextually-relevant advertising opportunities that can
be overlaid within a program without disrupting the content.
According to Magna Global, 84% of video viewers will leave
interruptive pre-roll ads once they start, 65% will skip
immediately and 25% block that ad format altogether.
“The advertising landscape continues to move away from cookies
and we’re charting that path forward,” said Jon Schulz, Chief
Marketing Officer, Viant. “Viant’s integration with CatapultX
represents the next frontier in native video, where contextual
relevancy is detected in real-time and integrated seamlessly into
the content.”
According to research by MetrixLab and Seedtag, consumer viewing
behavior showed that On-Stream ads deliver 6.8x stronger view
quality through greater noticeability and engagement, offering a
more positive, relevant and personal connection between consumers
and the brand.
“By merging content and advertising to keep viewers’ attention,
CatapultX is reinventing the advertising model for marketers to
reach audiences in a way they never could before,” said James
Altschuler, Co-Founder and COO, CatapultX. “Bringing non-disruptive
video advertising to the open-market is itself disruptive; this
Viant partnership allows marketers to capitalize on consumer
interest by associating their brands with the precise moments that
define brands best.”
About CatapultX
Headquartered in North America, CatapultX is a global audience
engagement technology company that is known for its On-Stream™
Video Monetization & Contextual AI Platform. CatapultX’s
pioneering platform is ending interruptive advertising as we know
it by making it possible to serve ads within digital media and
gaming content across every channel. Using CatapultX, advertisers
can now deliver their brand messages at the moment of highest
relevance and impact. Publishers can now maximize revenue potential
from every video, across any channel. CatapultX is backed by Quake
Capital, Plug and Play Ventures and HYPE Capital.
http://www.catapultx.com
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and is combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Ad Age 2021 Best Places to Work award winner and the Adelphic
DSP is featured on AdExchanger’s 2021 Programmatic Power Players
list. To learn more, visit viantinc.com and adelphic.com or follow
us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210805005043/en/
Media: Karen Castillo-Paff Press@viantinc.com
Lacy Talton lacy@purposenorthamerica.com
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