VisionDirect.com™ Announces Social Media Collaboration With ACUVUE® Brand Contact Lenses

BELLEVUE, Wash., March 15, 2011 /PRNewswire/ -- VisionDirect, Inc. has partnered with VISTAKON®, Division of Johnson & Johnson Vision Care, Inc. on a Facebook sweepstakes where fans can win a free annual supply of contact lenses. This marks the first collaboration on a contest within social media for both VisionDirect.com™ and VISTAKON®, the maker of ACUVUE® Brand Contact Lenses.

(Photo: http://photos.prnewswire.com/prnh/20110315/SF64629)

The Facebook sweepstakes began on February 28th, 2011 and will run for 4 weeks. Consumers can enter to win the sweepstakes and see official rules on the Facebook pages of both companies: www.facebook.com/VisionDirect.com and www.facebook.com/Acuvue. Fans of these pages will be able to enter for a weekly drawing to win an annual supply of contact lenses provided by VisionDirect.com.

"We are very excited to work with VISTAKON® and the ACUVUE® Brand on this opportunity within the social media space," said Stan Pavlovsky, Vice President of Vision Direct. "This partnership is about making meaningful connections within our programs that help our Facebook fans engage in a more significant way. Through our collaboration with VISTAKON®, we are helping ACUVUE® fans remain loyal ACUVUE® customers. The annual supply contest really demonstrates how dedicated both brands are to creating valuable programs in the spaces where our consumers are spending their time. We look forward to many more collaborations with VISTAKON® in the future."

About VisionDirect.com

Vision Direct, Inc. is a leading online retailer of contact lenses in the United States and a wholly-owned subsidiary of drugstore.com, inc. (Nasdaq: DSCM). A wide selection of contact lenses and eye care essentials with guaranteed low prices is available at www.visiondirect.com.

ACUVUE® and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.

NO PURCHASE NECESSARY. Sweepstakes ends 3/27/2011. Open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older at the time of entry. Void where prohibited.