DraftKings Acquires VSiN, Multi-Platform Sports Betting Broadcast and Content Company
March 30 2021 - 7:30AM
DraftKings Inc. (Nasdaq: DKNG) today announced that it has acquired
Vegas Sports Information Network, Inc. (VSiN), a multi-platform
broadcast and content company delivering trusted sports betting
news, analysis, and data to U.S. sports bettors since 2017. The
acquisition will enable DraftKings, which is live with mobile
and/or retail sports betting in 14 states, to further build out its
content capabilities and will augment VSiN’s ability to broaden
their audience alongside the expansion of legal sports betting in
the U.S.
“VSiN creates authentic and credible content that resonates with
sports bettors at every level, whether they’re experienced or new
to sports betting,” said Jason Robins, DraftKings’ co-founder, CEO
and Chairman of the Board. “In addition to its brand equity among
sports bettors and engaging talent roster, VSiN also has an
established infrastructure that DraftKings can immediately help
expand, in the hopes of adding value to consumers who are looking
to become more knowledgeable about sports betting.”
VSiN, which operates out of Las Vegas, develops, produces, and
distributes up to 18+ hours of live linear sports betting content
each day. In addition to its 24/7 stream, VSiN’s original content
is accessible through multiple video and audio channels including
Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks,
NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated
channel on iHeartRadio and TuneIn, as well as terrestrial radio
stations throughout the country, and its growing slate of podcasts
and betcasts. VSiN’s current talent roster includes Brent
Musburger, legendary sports broadcaster; Michael Lombardi, former
NFL executive; Gill Alexander, host of the Beating the Book
podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s
popular morning show, Follow The Money.
“We created VSiN as a destination for sports bettors to find the
most credible content to help inform their wagering decisions,”
said Brian Musburger, CEO of VSiN. “Harnessing the power and
network of the DraftKings brand will allow us to reach an even
wider audience with our unique content.”
DraftKings’ vision is for Brian Musburger and his leadership
team to continue to manage day-to-day operations while maintaining
editorial independence. DraftKings intends to fully integrate
VSiN’s current employee base located in Las Vegas, including its
on-air talent, into its 2,600 person global workforce. Since
opening a Las Vegas office in January 2020, DraftKings has grown
its local employee base by 132%. DraftKings also recently announced
a multi-year agreement to become a primary sponsor of the Center
for Gaming Innovation, housed within the International Gaming
Institute at the University of Nevada, Las Vegas.About
DraftKingsDraftKings Inc. is a digital sports
entertainment and gaming company created to fuel the competitive
spirit of sports fans with products that range across daily
fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for 50+ operators in 17 countries. DraftKings’
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to regulations in Colorado, Illinois,
Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey,
New York, Oregon, Pennsylvania, Tennessee, Virginia and West
Virginia. DraftKings’ daily fantasy sports product is available in
8 countries internationally with 15 distinct sports categories.
DraftKings is the official daily fantasy partner of the NFL, MLB,
NASCAR and the PGA TOUR as well as an authorized gaming operator of
the NBA and MLB and an official betting operator of the PGA
TOUR.
Forward-Looking StatementsCertain statements
made in this release are “forward looking statements” within the
meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995, as amended. When
used in this press release, the words “estimates,” “projected,”
“expects,” “anticipates,” “forecasts,” “plans,” “intends,”
“believes,” “seeks,” “may,” “will,” “should,” “future,” “propose”
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
Media Contactmedia@draftkings.com
@DraftKingsNews
Investor Contactinvestors@draftkings.com
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