DCLK Doubleclick (MM)

DoubleClick Announces Thirty-Three Ad Management Renewals Year to Date -- Renewals include eDiets(R), Foote, Cone & Belding; Media Contacts and Moxie Interactive; Applied Biosystems and WhiteFence Among New Clients - NEW YORK, April 5 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the leading provider of marketing tools for advertising agencies, marketers and web publishers, today announced it has renewed ad management contracts with BabyCenter, eDiets, Foote, Cone & Belding; ING DIRECT Canada, Martha Stewart Living Omnimedia, Media Contacts, Moxie Interactive and WeddingChannel.com. Overall, DoubleClick announced 33 ad management renewals in 2005 year-to-date. In addition, DoubleClick signed on Applied Biosystems and WhiteFence as new DART(R) clients. "We are renewing our relationship with DoubleClick because of the company's high level of account service and DART's scalable infrastructure and reliable performance that continues to serve our clients extremely well," said Joel Lunenfeld, VP Media Services, Moxie Interactive. BabyCenter, eDiets and WeddingChannel.com each renewed their contracts for DART for Publishers (DFP), a hosted, advertising serving and management solution that helps web publishers efficiently manage, serve and report on online ads to monetize their content and increase revenues. Martha Stewart Living Omnimedia renewed its contract for DART Enterprise, an in-house, licensed software solution for targeting, serving and reporting ads delivered online. Applied Biosystems and WhiteFence signed on for DART for Advertisers (DFA), a hosted, web-based ad management and serving application for targeting, serving and analyzing online campaigns. eDiets, Foote, Cone & Belding, ING DIRECT Canada, Media Contacts and Moxie Interactive each renewed their DFA contracts. "eDiets has been a client of both DART for Publishers and DART for Advertisers for some time now, and we've been very pleased with the value proposition," said Allen Silkin, Director of Business Analysis, eDiets.com. "With the volume of advertising eDiets.com supports on our site, as well as our own advertising around the web, we need the most scalable solution available, which is why we choose DART." "Media Contacts has significantly invested in proprietary global technologies to offer the same level of service across its clients in US, Europe, Latin America and Asia. Media Contacts data centers support this goal, but we could not do so without the help of DoubleClick ad serving platform and other DoubleClick technologies, that have consistently demonstrated to be the most reliable solutions on a worldwide basis, as well as providing the best global and local support," said Ignasi Biosca, Chief Operating Officer, Media Contacts Global. "DoubleClick's industry-leading, scalable and robust capabilities in ad trafficking, delivery and reporting translate into a very loyal client base of the Web's premiere properties," said Doug Knopper, Senior Vice President and General Manager, Ad Management, DoubleClick. "We've added a record number of enhancements to our DART products in the past year, and we believe that contributed to our high customer satisfaction." For more information about DoubleClick's ad management products, please visit http://www.doubleclick.com/. About DoubleClick Inc. DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world. Contact: Jenny Connorton DoubleClick Inc. (212) 381-5183 DATASOURCE: DoubleClick Inc. CONTACT: Jenny Connorton, DoubleClick Inc., +1-212-381-5183, Web site: http://www.doubleclick.com/

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