Domo and Manulife Named 2024 Nucleus ROI Award Winners
July 09 2024 - 4:05PM
Business Wire
Manulife achieves a 184% ROI with a payback
period of 8.4 months after deploying Domo
Domo (Nasdaq: DOMO) and its customer, Manulife Financial
Corporation, were honored today with a Nucleus Research ROI Award
for achieving a total ROI of 184% through the adoption of Domo’s
business intelligence platform. The Domo platform has become a
central technology to Manulife’s success, providing the data access
needed to recognize improved marketing campaign efficiency.
Manulife made a decision to bring media in-house in 2022, and
implemented the Domo platform in early 2023 to over 400 users. By
October 2023, the media buying program had successfully
transitioned in-house across all departments at Manulife with
improved efficiency for lead generation and sales conversion.
“Once we adopted Domo across the organization, productivity and
accessibility to data immediately improved. By streamlining and
optimizing reporting, the teams have better-informed targets for
each marketing campaign and gathered insights on performance,” said
Chris Potts, AVP, Global Head of Demand Generation & Marketing
Measurement, at Manulife. “Domo's automation capabilities have
eliminated the need for manual reporting, saving over 90 hours a
month for our marketing team alone. Overall, each business unit,
including insurance, banking, and retail, saves approximately 40 to
65 hours per month with Domo.”
In addition to improved productivity, Manulife also experienced
these benefits:
- Enhanced marketing: Domo's integration enhanced
Manulife's marketing efforts. The new approach has led to a 14%
increase in global leads, up to 197% lead growth for certain
businesses and a 23% improvement in conversion rates. Additionally,
Manulife used Domo to evaluate trends and performance, improving
the efficiency of the media planning process.
- Cost savings: As a result of democratizing data through
the Demand Generation and Resource & Capacity Tracking
dashboards, Manulife's media planning and buying process shifted
from using external agencies to working in-house. This
internalization of media planning has enabled better tracking of
expenditures and brought a more strategic focus and transparency to
its marketing campaigns.
“Manulife’s experience demonstrates the value proposition of a
solid data foundation with Domo at its core,” said Ben Schein, SVP
of Product, Domo. “Manulife invested in the right technology and
training to automate reporting, save significant time and cut costs
related to its marketing campaigns.”
“Manulife’s shift from external media agencies to an efficient
in-house media team, supported by Domo, underscores the impact of
data democratization and real-time analytics on an organization’s
core business and top-line results,” said Alexander Wurm, senior
analyst at Nucleus Research, Inc. “Benefits quantified by Nucleus
Research include time savings for Domo users across the
organization’s internal teams, strengthened bottom-line earnings
from enhanced marketing initiatives and improved data
accessibility.”
Since 2002, the annual ROI Awards by Nucleus Research have
honored the top 10 organizations and their respective customers
that have achieved exceptional business results through their
technology deployments. Nucleus Research analysts independently
calculated the actual business benefits and ROI of each project.
The top winners were chosen from a pool of hundreds of IT project
nominations submitted by corporations, non-profits, governmental,
and educational organizations.
For a complimentary copy of the Nucleus Research ROI Case Study
on Manulife visit here.
About Nucleus Research
Nucleus Research is the recognized global leader in
investigative ROI technology research. Using a case-based approach,
we provide research streams and advisory services that allow
vendors and end users to quantify and maximize the return from
their technology investments. We deliver the numbers that drive
better business decisions. For more information, visit
NucleusResearch.com or follow our latest updates on LinkedIn.
About Manulife
Manulife Financial Corporation is a leading international
financial services provider, helping people make their decisions
easier and lives better. With our global headquarters in Toronto,
Canada, we provide financial advice and insurance, operating as
Manulife across Canada, Asia, and Europe, and primarily as John
Hancock in the United States. Through Manulife Investment
Management, the global brand for our Global Wealth and Asset
Management segment, we serve individuals, institutions, and
retirement plan members worldwide. At the end of 2023, we had more
than 38,000 employees, over 98,000 agents, and thousands of
distribution partners, serving over 35 million customers. We trade
as ‘MFC’ on the Toronto, New York, and the Philippine stock
exchanges, and under ‘945’ in Hong Kong.
Not all offerings are available in all jurisdictions. For
additional information, please visit manulife.com.
About Domo
Domo puts data to work for everyone so they can multiply their
impact on the business. Our cloud-native data experience platform
goes beyond traditional business intelligence and analytics, making
data visible and actionable with user-friendly dashboards and apps.
Underpinned by AI, data science and a secure data foundation that
connects with existing cloud and legacy systems, Domo helps
companies optimize critical business processes at scale and in
record time to spark the bold curiosity that powers exponential
business results.
For more information, visit www.domo.com. You can also follow
Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240709037125/en/
Cynthia Cowen PR@domo.com
Domo (NASDAQ:DOMO)
Historical Stock Chart
From Jun 2024 to Jul 2024
Domo (NASDAQ:DOMO)
Historical Stock Chart
From Jul 2023 to Jul 2024