DivX Strengthens Presence in Blu-ray Disc Market with Broadcom Chip Certification
September 16 2008 - 8:00AM
Business Wire
DivX, Inc. (NASDAQ: DIVX), a digital media company, today announced
that it has significantly expanded its influence within emerging
Blu-ray players through the DivX Certification� of Broadcom�s
BCM7440 chip. Broadcom Corporation is a global leader in
semiconductors for wired and wireless communications. Broadcom�s
DivX Certified� BCM7440 chip enables Blu-ray manufacturers to
include integrated support for high-quality DivX� video. An
industry leader, Broadcom is one of the few semiconductor producers
to offer a mass-market Blu-ray chipset solution to major consumer
electronics manufacturers. New Blu-ray players in development based
on the BCM7440 will be able to play back high-quality DivX video
burned on Blu-ray discs or saved on USB flash drives. Broadcom�s
DivX Certified Blu-ray chip solution significantly contributes to
the expanding influence of DivX video within the Blu-ray market and
complements its growth in other product categories, such as set-top
boxes and digital televisions. �There is strong consumer demand for
DivX and so we are pleased to extend support for DivX on our
BCM7440 Blu-ray chipset,� said Dan Eiref, Vice President &
General Manager of Broadcom�s Consumer Electronics Group. �Broadcom
is dedicated to designing differentiated products for our
customers. We believe that the addition of DivX to our product
portfolio opens up a compelling new source of content for consumers
who increasingly rely on digital solutions for their entertainment
experience.� �Blu-ray has emerged as the clear standard for
high-definition video and, through DivX Certified chips such as the
BCM7440, DivX is well-positioned to repeat the success it achieved
within the DVD market,� said Patrice Lagrange, Senior Vice
President, Products, DivX, Inc. �Broadcom�s high performing DivX
Certified BCM7440 Blu-ray chip highlights DivX�s prominence within
the marketplace as the standard for high-quality digital video and
we are pleased to work with Broadcom in offering a premium digital
experience within next-generation entertainment platforms.�
Products that bear the DivX Certified� logo have undergone a
rigorous testing program to ensure interoperability, security and
visual quality. DivX Certified products enable consumers to create,
play, and share high-quality video content across a range of
devices and platforms. For more information on DivX Certification,
visit www.divx.com/certification. About DivX, Inc. DivX, Inc. is a
digital media company that enables consumers to enjoy a
high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that
span the �three screens� comprising today�s consumer media
environment�the PC, the television and mobile devices. Over 100
million DivX Certified devices have shipped into the market from
leading consumer electronics manufacturers. DivX also offers
content providers and publishers a complete solution for the
distribution of secure, high-quality digital video content. Driven
by a globally recognized brand and a passionate community of
hundreds of millions of consumers, DivX is simplifying the video
experience to enable the digital home. Forward-Looking Statements
Statements in this press release that are not strictly historical
in nature constitute "forward-looking statements." Such statements
include, but are not limited to, statements regarding DivX's
visibility within the investment community. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause DivX's actual results to be materially
different from historical results or from any results expressed or
implied by such forward-looking statements. These factors include,
but are not limited to: the risk that customer use of DivX
technology may not grow as anticipated; the risk that anticipated
market opportunities may not materialize at expected levels, or at
all; the risk that the Company�s activities may not result in the
growth of profitable revenue; risks and uncertainties related to
the maintenance and strength of the DivX brand; risks associated
with DivX's ability to penetrate existing and new markets; risks
regarding the effects of competition; DivX's dependence on its
licensees and partners; the effect of intellectual property rights
claims; and other factors discussed in the "Risk Factors" section
of DivX's most recent report filed with the Securities and Exchange
Commission on August 8, 2008. All forward-looking statements are
qualified in their entirety by this cautionary statement. DivX is
providing this information as of the date of this release and does
not undertake any obligation to update any forward-looking
statements contained in this release as a result of new
information, future events or otherwise. DivX�, the DivX� logo,
DivX Certified� and DivX Certification� are among the trademarks of
DivX, Inc. Broadcom�, the pulse logo, Connecting everything� and
the Connecting everything logo are among the trademarks of Broadcom
Corporation and/or its affiliates in the United States, certain
other countries and/or the EU. Any other trademarks or trade names
mentioned are the property of their respective owners.
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