Digimarc Adds ServiceNow Chief Marketing Officer and Forbes Entrepreneurial CMO 50 Leader, Michael Park, to its Board of Directors
January 09 2024 - 8:00AM
Business Wire
Park brings transformative go-to-market
innovation and expertise to Digimarc as the company hits an
inflection point
Digimarc Corporation (Nasdaq: DMRC), the leader in product
digitization and pioneer in digital watermarking, today announced
that ServiceNow Chief Marketing Officer Michael Park has been
elected to the company’s Board of Directors, effective January 9,
2024. He has been appointed to the Governance, Nominating, and
Sustainability and Compensation and Talent Management
Committees.
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Digimarc Adds ServiceNow Chief Marketing
Officer and Forbes Entrepreneurial CMO 50 Leader, Michael
Park, to its Board of Directors (Photo: Business Wire)
Park brings an innovative and strategic mindset to business
challenges with a strong track record of driving operational rigor
and organizational change with a commitment to cross-company
collaboration. Park has led business transformation and
go-to-market strategies at critical junctures for some of the
world’s leading technology companies, including Microsoft, SAP, HP,
Siebel Systems and ServiceNow, where he serves as Chief Marketing
Officer (CMO).
“Our growth is at an inflection point and the opportunities
ahead of us are massive,” said Digimarc President and CEO Riley
McCormack. “Adding Michael’s world-class go-to-market experience to
our Board of Directors is perfectly timed. I’m excited to work with
Michael and to leverage his expertise to go even further,
faster.”
“Michael’s depth of marketing expertise, ability to drive growth
at scale, and impressive tenure at multiple, industry-leading
technology companies will be an incredible asset to our Board. His
insights on engaging customers through every stage of their journey
specifically will be integral to helping the company execute on all
the exciting opportunities ahead,” commented Alicia Syrett, Board
Chair and Chair of the Governance, Nominating, and Sustainability
Committee. “We are thrilled to welcome Michael as the newest member
to our very engaged and dedicated team.”
“Digimarc presents a tremendous opportunity for the markets it
serves. Positioned at the intersection of customer needs,
technology innovation, and business model transformation, Digimarc
is the obvious solution for product digitization. I thrive in this
intersection,” Park said. “I’m excited to join Digimarc’s Board to
help guide the company as it leads the way to protect content
creators and consumers in an era of generative AI, contributes to
the fight to end plastic pollution, and so much more.”
In 2023, Park was named to the Forbes Entrepreneurial CMO 50
list, and his insights into marketing leadership and the role of
technology in business transformation have been featured in
Business Insider and the Wall Street Journal. Park earned a
Bachelor of Arts degree in economics and finance from the
University of Rochester and a Master of Business Administration
from the Harvard Graduate School of Business.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
enables the capture of product data, records events and
interactions, and supports powerful new automations. Trusted to
deter counterfeiting of global currency for 25 years, Digimarc is
also recognized for ensuring product authenticity, improving
plastics recycling, and more, with a commitment to promoting a
prosperous, safer, and more sustainable world. In 2023, Digimarc
was named to the Fortune 2023 Change the World list and honored as
a 2023 Fast Company World Changing Ideas finalist. See more at
Digimarc.com.
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Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Nikki Habibi The Hoffman Agency 971-226-4375
Digimarc@hoffman.com
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