Diedrich Coffee Announces Its First Drive-Thru Location
November 10 2005 - 11:50AM
PR Newswire (US)
Located in Beautiful Dana Point, Diedrich's Newest Coffeehouse
Features Relaxing Ocean-Breeze Setting or Easy Drive-Thru
Convenience IRVINE, Calif., Nov. 10 /PRNewswire-FirstCall/ --
Diedrich Coffee Inc. (NASDAQ:DDRX), a leading roaster, retailer and
wholesaler of gourmet coffee in Southern California, announced the
official opening of their newest coffeehouse. Located in the beach
community of Dana Point, the new coffeehouse is the first of
Diedrich's 27 Southern California locations to feature a drive-thru
window. Ideally situated along the city's vibrant Coast Highway and
just a stone's throw from Dana Point Harbor, the new store offers
the best of relaxing beach city atmosphere and the convenience of a
drive-up window. This most recent store opening marks Diedrich's
continuing plan for brand invigoration and strategic growth.
"Diedrich coffeehouses are really all about our customers,"
explains Rocky Laverty, CEO of Diedrich Coffee. "We are honored to
be joining and serving the beautiful and historic community of Dana
Point. Our coffeehouses are best known for their local flavor and
welcoming community atmosphere, and we think this will be a perfect
addition to Dana Point's strong community environment. We look
forward to being good neighbors to both residents and business
owners alike." Diedrich Coffee currently has 27 coffeehouse
locations throughout the region, including Orange, Los Angeles and
San Diego counties. Additional Diedrich Coffee locations are
presently under construction or planned in Santa Ana and other
communities around Orange County. The newest Diedrich Coffee
location, which opened late September, is located at 34122 S.
Pacific Coast Highway, near Doheny Park Road. Like all Diedrich
locations, the new Dana Point store will feature free Wi-Fi
Internet access for its guests as well as the Diedrich Digital
Network, offering real-time data feeds to help customers decide
what freeways to avoid, to view the market's current status, or to
discover where the day's best surf can be found. About Diedrich
Coffee With headquarters in Irvine, California, Diedrich Coffee
specializes in sourcing, roasting and selling the world's highest
quality coffees. The Company's three brands are Gloria Jean's
Coffees, Diedrich Coffee, and Coffee People. The company's 206
domestic retail outlets, the majority of which are franchised, are
located in 33 states. Diedrich Coffee also sells its coffees
through more than 460 wholesale accounts including office coffee
service distributors, restaurants and specialty retailers, via mail
order and the Internet. For more information about Diedrich Coffee,
call 800-354-5282, or visit the company's Web sites at
http://www.diedrich.com/, http://www.gloriajeans.com/, or
http://www.coffeepeople.com/. Forward Looking Statements Statements
in this news release that relate to future plans, financial results
or projections, events or performance are forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, and fall under the safe harbor. Actual results
and financial position could differ materially from those
anticipated in the forward-looking statements as a result of a
number of factors, including, but not limited to, the successful
management of Diedrich Coffee's growth strategy, risks that arise
in the context of operating a business with significant franchise
operations, the impact of competition, the availability of working
capital and other risks and uncertainties described in detail under
"Risk Factors and Trends Affecting Diedrich Coffee and its
Business" in the Company's annual report on Form 10-K for the
fiscal year ended June 29, 2005. For more information, please
contact: Jason Kirshner / Shana Starr RMS Public Relations -
http://www.rms-biz.com/ (for Diedrich Coffee) Tel: 949-429-1172 /
949-481-3984 E-mail: / DATASOURCE: Diedrich Coffee Inc. CONTACT:
Jason Kirshner, +1-949-429-1172, , or Shana Starr, +1-949-481-3984,
, both of RMS Public Relations for Diedrich Coffee Inc. Web site:
http://www.gloriajeans.com/ Web site: http://www.coffeepeople.com/
Web site: http://www.diedrich.com/
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