Del Taco Brings Back Poppers Drinks With New Line of Flavors
March 30 2021 - 8:00AM
Business Wire
Beloved Popping Pearls Returns to Del Taco with
New Lemonade and Mini Shake Poppers
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant*, announces the return of
a fan-favorite beverage, Poppers. The drinks first popped onto Del
Taco’s menu for a limited time last June and have returned with
fresh new flavors. Popping pearls has remained a popular beverage
choice over the years but had not appeared on the menu of any major
quick-service restaurant until Del Taco’s launch of Sprite® Poppers
last summer. This year, Del Taco is literally shaking things up
with the introduction of the Mini Shake Poppers alongside the
Lemonade Poppers which includes two different flavored popping boba
consisting of colorful encapsulated fruit juice that bursts with
flavor when you bite into them. The new Poppers are available for a
limited time only.
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the full release here:
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Del Taco Poppers drinks are back for a
limited time with Blueberry and Peach popping boba in lemonade or
mini shakes. (Photo: Business Wire)
Del Taco invites fans to pop through one of its locations to try
the drinks, which include:
- Lemonade Poppers: Refreshing Minute Maid® ZeroSugar
Lemonade and round bursts of blueberry or peach flavored popping
pearls served over ice. Available in regular or large size.
- Mini Shake Poppers: This first-of-its-kind treat adds
round bursts of blueberry or peach popping pearls to a mini version
of Del Taco’s cult-classic premium vanilla shake.
“When we launched Sprite® Poppers last year, it quickly became a
sought-after beverage for our fans and many took to social media to
share the full sensory experience of the beverage,” said Tim
Hackbardt, Chief Marketing Officer at Del Taco. “Because of its
viral popularity and uniqueness to our category, we knew we wanted
to bring it back and share new ways for our guests to experience
Poppers.”
To celebrate the return of Poppers, Del Taco converted one of
its L.A. area restaurant drive-thrus into a one-night only
bubble-inspired experience complete with a light show and ambient
electronic music. Fans were surprised with an exclusive taste of
the drinks before they launched to the world with local influencers
including @popeyethefoodie joining in on the fun.
For more information about Del Taco and to find Poppers near
you, visit www.deltaco.com.
*By number of units.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like freshly grilled
chicken and carne asada steak, fresh house-made guacamole, freshly
grated cheddar cheese, slow-cooked beans made from scratch, and
creamy Queso Blanco.
Founded in 1964, today Del Taco serves more than three million
guests each week at its approximately 600 restaurants across 16
states. Del Taco’s commitment to providing guests with the best
quality and value for their money originates from cooking,
chopping, shredding and grilling menu items from scratch. For more
information, visit www.deltaco.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210330005296/en/
Media Contact Annie Drury Allison+Partners for Del Taco
deltaco@allisonpr.com, 619-342-9386
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