Del Taco Rocks Your World with New Cholula® Hot Sauce Crispy Chicken Tacos & Burritos, Loaded Fries & Breakfast Rollers
October 06 2020 - 3:07PM
Business Wire
On October 10 get a Free Cholula Crispy Chicken
Taco with any purchase as part of Tacoberfest® month long
celebration***
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant*, is introducing a slate
of new menu items featuring Cholula® Hot Sauce, one of America’s
most popular and authentic hot sauce brands. Taking the main stage
is the $1 Crispy Chicken Cholula Taco and the $5 Epic Cholula
Crispy Chicken Burrito, which builds on Del Taco’s successful
crispy chicken items launched earlier this year.
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On October 8, Del Taco is introducing a
slate of new menu items featuring Cholula® Hot Sauce, one of
America’s most popular and authentic hot sauce brands. Taking the
main stage is the $1 Crispy Chicken Cholula Taco and the $5 Epic
Cholula Crispy Chicken Burrito, which builds on Del Taco’s
successful crispy chicken items launched earlier this year. (Photo:
Business Wire)
To promote the new Cholula menu items Del Taco has enlisted the
hair metal band they discovered with enough passion for hairspray,
leopard print spandex and Cholula Crispy Chicken Tacos to fuel its
rise to stardom. CRYS///P TYGER will make its debut Monday, October
12. Follow Del Taco on Instagram,
Twitter and Facebook for some spicy guitar licks to promote
the new Cholula menu items.
“We’ve received an incredible response and strong customer
demand for our Crispy Chicken since introducing it to our permanent
menu this summer. We want to build on that momentum by giving our
fans even more crave-worthy flavor options, and what better way to
do so than with an iconic hot sauce brand collaboration,” said Tim
Hackbardt, Del Taco’s Chief Marketing Officer. “Cholula and tacos
are made for each other, but it is amazing poured on just about
everything else and that’s why we have it in a burrito, on loaded
fries, and in our breakfast rollers with eggs and cheese.”
Known for its bottle with the iconic wooden cap, representing
the craftsmanship behind the product, Cholula is among the most
loved and fastest growing hot sauce brands in the U.S. Each of the
Del Taco menu items incorporates Cholula to complement the flavor
profiles, ranging from Crispy Chicken to loaded crinkle cut fries
to the egg and cheese roller. Del Taco is offering multiple options
to treat Cholula fans during different eating occasions.
“We are excited to add Cholula’s unique spices and flavor to Del
Taco’s successful Crispy Chicken lineup!” said Miguel Leal, Cholula
Food Company’s Chief Marketing Officer. “Del Taco’s fantastic new
menu items are a perfect extension of the Cholula flavor that our
loyal consumers have come to know and love.”
The new Del Taco Cholula menu is available at participating
locations starting October 8, and includes the following items, two
of which are on Del’s Dollar Deals value menu:
- Cholula Crispy Chicken Taco: Crispy chicken strip, crisp
lettuce, freshly grated cheddar cheese, spicy Cholula Original Hot
Sauce, in a warm flour tortilla.
- Epic Cholula Crispy Chicken Burrito: Loaded with crispy
chicken strips, fresh romaine and iceberg lettuce blend, sour
cream, fresh diced tomatoes, crispy tortilla strips, and spicy
Cholula Original Hot Sauce wrapped in a warm, oversized flour
tortilla.
- Cholula Loaded Fries: Crinkle-Cut Fries topped with
spicy Cholula Original Hot Sauce, seasoned beef, freshly
hand-grated cheese, sour cream, diced onions, and chopped
cilantro.
- Cholula Egg & Cheese Breakfast Roller: Scrambled
eggs, freshly grated cheddar cheese, spicy Cholula Original Hot
Sauce, in a warm flour tortilla.
- Cholula Chorizo Breakfast Roller: Scrambled eggs,
freshly grated cheddar cheese, spicy Cholula Original Hot Sauce and
chorizo sausage, in a warm flour tortilla.
- Cholula Bacon Breakfast Roller: Scrambled eggs, freshly
grated cheddar cheese, spicy Cholula Original Hot Sauce and crispy
bacon, in a warm flour tortilla.
Also this month, Del Taco is celebrating Tacoberfest® and
rewarding fans with a different FREE menu item each weekend via the
Del Taco app with any purchase.** On Saturday, October 10, fans can
redeem a free Cholula Crispy Chicken Taco via the Del Taco app with
any purchase.*** Download the Del Taco app to access special
offers.
*By number of units **One menu item per person, per visit.
Coupon in the Del Taco App. Valid for drive-thru and delivery on
specified valid dates for each offer. Not valid with 3rd party
delivery providers. While supplies last. Participation may vary.
***One Free Cholula Crispy Chicken Taco per person, per visit.
Coupon in the Del Taco app. Valid for drive-thru and delivery
October 10, 2020, only. Not valid with 3rd party delivery
providers. While supplies last. Participation may vary.
About Cholula Hot Sauce
Cholula Hot Sauce is the delicious result of a recipe using a
blend of arbol and piquin peppers along with a creative mix of
spices and inspired by its rich Mexican heritage. The iconic wooden
cap represents the true commitment to craftsmanship behind every
product. In addition to the Original recipe, the product line
includes five additional varieties – Chipotle, Green Pepper, Chili
Garlic, Chili Lime and Sweet Habanero, which can be found at retail
and in food service establishments nationwide. For more information
about Cholula Hot Sauce, check out www.cholula.com.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like fresh grilled
chicken and carne asada steak, sliced avocado, freshly grated
cheddar cheese, slow-cooked beans made from scratch, and creamy
Queso Blanco.
Founded in 1964, today Del Taco serves more than three million
guests each week at its approximately 600 restaurants across 15
states. Del Taco’s commitment to providing guests with the best
quality and value for their money originates from cooking,
chopping, shredding and grilling menu items from scratch. For more
information, visit www.deltaco.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201006006023/en/
Julie Colman Largemouth Communications 919-459-6459
julie@largemouthpr.com
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