Del Taco Plants Beyond Meat® Tacos in San Diego
December 10 2018 - 5:30PM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
leading Mexican quick service restaurant,* today announced the
expansion of its Beyond Tacos test to San Diego. Beginning
Thursday, December 13th, Del Taco, the first Mexican fast food
chain to offer Beyond Meat’s plant-based protein option, will be
testing Beyond Tacos – made with Del Taco’s seasoned Beyond Meat
recipe – at 16 locations in San Diego, and five in Los Angeles,
Orange, Riverside and San Bernardino counties.**
“With a growing demand for vegan and vegetarian options among
our guests, we saw an opportunity within the space to partner with
Beyond Meat to develop a proprietary blend of seasoned, 100 percent
plant-based meat,” said John Cappasola, President and Chief
Executive Officer of Del Taco. “After receiving overwhelmingly
positive feedback from fans during our pilot test in Los Angeles,
it only made sense to introduce our Beyond Tacos to a larger SoCal
community.”
Guests in the test cities can now try one of the brand’s new
Beyond Tacos which offer the same amount of protein and flavor as
seasoned beef, but are made with 100 percent plant-based protein.
Beyond Meat is also being offered as a substitute for any protein
in existing Del Taco menu items, such as burritos, nachos and
fries.
- Beyond Avocado Taco (vegan): Seasoned Beyond
Meat plant-based crumbles, hand-sliced avocado, crisp lettuce and
fresh diced tomatoes in a crunchy shell.
- Beyond Taco (vegetarian): Seasoned Beyond Meat
plant-based crumbles, hand-grated cheddar cheese, crisp lettuce and
fresh diced tomatoes in a crunchy shell.
“We are always looking for new and innovative ways to elevate
our menu, and are excited to offer this plant-based alternative to
even more of our fans – whether they are vegan, vegetarian or just
looking to switch things up – without sacrificing quality and
taste,” Cappasola added. “If our San Diego test is successful, we
look forward to potentially expanding our Beyond Tacos test even
further in the near future.”
To learn more about Del Taco’s Beyond Meat test, and to find a
list of participating locations, please visit
www.deltaco.com/beyond.
*By number of units**Price and participation may vary.
About Del Taco Restaurants, Inc.Del Taco
(NASDAQ: TACO) offers a unique variety of both Mexican and American
favorites such as burritos and fries, prepared fresh in every
restaurant's working kitchen with the value and convenience of a
drive-thru. Del Taco's menu items taste better because they are
made with quality ingredients like fresh grilled chicken and carne
asada steak, hand-sliced avocado, hand-grated cheddar cheese,
slow-cooked beans made from scratch, and creamy Queso Blanco. The
brand's campaign, Celebrating the Hardest Working Hands in Fast
Food, further communicates Del Taco's commitment to
restaurant-level team members that provide guests with the best
quality and value for their money through cooking, chopping,
shredding and grilling menu items from scratch. Founded in 1964,
today Del Taco serves more than three million guests each week at
its more than 560 restaurants across 14 states. For more
information, visit www.deltaco.com.
Media ContactLauren JacobsonCanvas
Blue213-479-4001ljacobson@canvasblue.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b13bc8ca-0c49-4991-b077-faa740acc5f1
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