- Over 200,000 physical stores joined Double 11 on JDDJ and JD
Shop Now.
- Dada Now delivered 120 million orders during
2022 Double 11 shopping festival.
SHANGHAI, Nov. 15,
2022 /PRNewswire/ -- Dada Group (Nasdaq: DADA)
("Dada"), China's leading
on-demand delivery and retail platform, has set new sales and
delivery volume records for the Singles' Day Grand Promotion, or
Double 11, a major online shopping spree in the world.
Leveraging the on-demand basis of retail and delivery services,
the unified brand for all on-demand retail services within the JD
ecosystem, JD Shop Now, has seen its Double 11 sales increase by 80
percent compared to the same period last year, with over 100
percent growth for multiple product categories.
Groceries, electronics & appliance, apparel, cosmetics,
beverages… Dada Riders delivered high-quality products and bargains
to consumers timely. In the first ten minutes of JD's "Peak 28
Hours" campaign, the number of consumers whose orders were already
fulfilled has doubled from the previous year.
One-hour delivery for all categories stimulates consumption
growth
JDDJ and JD Shop Now have reported substantial growth in sales
volume for all categories. The sales of electronics have increased
by 170 percent year-on-year, baby skin care by 140 percent, home
decoration by 10 times, and shower gel and mouthwash by 120
percent.
The platform's various Double 11 campaigns also boosted sales
for brands significantly. Xiaomi's sales on JDDJ and JD Shop Now
have increased 220 percent year-on-year, Estee Lauder by 160 percent, Curel by 116
percent, and Alienware and Gree both reached threefold of that from
last year.
Through the omni-channel integration of online and offline
retail solutions, JDDJ and JD Shop Now have boosted retailer
partners' growth; more than 200,000 brick-and-mortar shops have
participated in this year's Double 11 on JDDJ and JD Shop Now, and
the new joiners on JD Shop Now have achieved an average sales
growth of 50 percent compared to the previous month.
Better deals, better quality, better life
During the spree, JDDJ and JD Shop Now have achieved significant
growth in grocery sales. The sales of beverage & liquor have
increased by 190 percent, fresh beef/lamb/mushroom by over 200
percent, beef brisket/fish/pomegranate/durian by 100 percent, deli
by 110 percent and roasted poultry saw three times year-on-year
growth.
JDDJ has also teamed up top brands to launch the "one cent for your grocery" campaign that boosted
the grocery and FMCG order volume by 40 percent compared to the
previous month, and the convenient shopping experience of on-demand
retail has become an integral part of people's lives.
In addition to the on-demand retail services, JDDJ also
highlighted the intra-city services covering dining, housekeeping
and more during Double 11. The transaction volume of housekeeping
services has increased by 4.5 times year-on-year, and the "pay
online and consume in-store" service saw 150 percent growth
year-on-year, with the top three brands being Starbucks, Burger
King and Luckin Coffee.
Timely delivery guaranteed by Dada Now
In order to bring reliable and highly efficient on-demand
shopping experience to consumers, especially during the peak demand
period like Double 11 with surging order numbers, Dada Now has
comprehensively covered all links of order fulfillment from
inventory management, picking & packaging to delivery with its
full-chain service system.
With more than 60,000 crowdsourced pickers and hundreds of
thousands of active riders, Dada Now has established a strong order
fulfilling and delivery network with guaranteed logistics capacity
and efficiency, so that consumers across China can enjoy the fast delivery in minutes
through JDDJ and JD Shop Now.
About Dada Group
Dada is a leading platform of local on-demand retail and
delivery in China. It operates JDDJ, one
of China's largest local on-demand retail platforms for
retailers and brand owners, and Dada Now, a leading local on-demand
delivery platform open to merchants and individual senders across
various industries and product categories. The company's two
platforms are inter-connected and mutually beneficial. The Dada Now
platform enables an improved delivery experience for participants
on the JDDJ platform through its readily accessible fulfillment
solutions and strong on-demand delivery infrastructure. Meanwhile,
the vast volume of on-demand delivery orders from the JDDJ platform
increases order volume and density for the Dada Now platform.
In June 2020, Dada Group began trading on the Nasdaq Global
Market, under the ticker symbol DADA.
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SOURCE DADA GROUP