SHANGHAI, Oct. 14,
2022 /PRNewswire/ -- As seen during China's recent National Day Holiday, more
consumers are embracing on-demand retail to place orders online
both while staying at home, and while traveling. This year, the
Double Ninth Festival (September 9 on
the lunar calendar, celebrated as Seniors' Day in China) coincided with the National Day
Holiday, driving sales growth in liquors and egg gift boxes, among
other items.
Data from Dada Group's (Nasdaq:
DADA) JDDJ and Shop Now shows that from Oct. 1 to 7, the sales of travel equipment and
household necessities both surged. In terms of travel equipment,
the sales of outdoor shoes and clothing, sports shoes and sleeping
bags increased by more than 10 times y-o-y; in terms of home life,
the sales of entertainment products such as microphones, audio and
video equipment also increased by more than 10 times y-o-y.
Spending on travel: sales of outdoor shoes, sleeping bags and
cameras up by over 10 times
During the October Golden Week, the sales of camping and outdoor
equipment increased significantly. For example, the sales of
fishing chairs, sleeping bags and hammocks increased by 10 times
compared with last year. Additionally, the sales of mobile power
supplies and tripods tripled.
When traveling, many people also take their pets. On JDDJ and
Shop Now, the sales of pet-related apparel and pet health items
increased by 10 times and 5 times y-o-y respectively.
People staying at home spent more on cooking and home
entertainment
Data also shows a boom in the sales of pre-cooked food and
entertainment equipment, as many people chose to stay at home
during the Holiday. The sales of VR glasses increased by 10 times,
while the sales of small refrigerators increased by 6 times.
Meanwhile, the sales of projectors, and chess and cards
respectively increased by 4 times and 3 times y-o-y.
Consumers either cook by themselves or order cooked food
directly. The sales of air fryers and fried chicken increased by
more than 10 times and 3 times respectively.
Gift buying drove growth in sales of liquors
According to JDDJ and Shop Now, liquors and seafood boxes are
among the best-selling gifts for the Double Ninth Festival. The
sales of liquors and smart health monitoring products on JDDJ and
Shop Now both increased by more than 10 times, y-o-y.
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SOURCE DADA GROUP