Creative Realities Inc. Announces Major Enhancements and Global Expansion of Industry-Leading Automotive Software Support Platform
September 27 2022 - 9:00AM
Digital signage leader Creative Realities, Inc. (NASDAQ: CREX,
CREXW) announced today significant enhancements and updates to the
automotive sales assistant product platform, as well as plans to
further internationalize the product. Already being used in more
than 2,600 Stellantis dealerships in the US, the industry-leading
platform –known internally as iShowroom -- is available in
nine countries in the Middle East and will launch in 440 dealership
locations in Canada in Q4 of this year.
“Given our extensive, unparalleled work in the automotive
industry, Creative Realities was uniquely positioned to meet a
growing need to provide exceptional shopping experiences for
dealerships’ prospective buyers,” said Rick Mills, CEO at Creative
Realties. “The iShowroom platform has already been the industry
standard for creating efficient, highly customized buying journeys
for those in the market to purchase a vehicle. With these new
enhancements and global expansion, we’re now able to bring this
next-generation platform to previously untapped markets and OEM
dealerships around the world.”
iShowroom highlights include an easy-to-navigate interface for
salespersons to quickly review real-time inventory, vehicle specs
and special features by VIN number. The interactive platform allows
the salesperson to seamlessly guide their customers through the
discovery and buying process by curating unique vehicle
information, subscription packages and customizable features to
provide a more personalized and efficient delivery.
The new iShowroom was purposefully built to further drive
customer engagement and provide new modes of salesperson
empowerment and mobility, as the platform’s new workflow
optimization and device-agnostic capabilities allow them to focus
on high-value tasks and approach every customer with the industry’s
best tools to meet each unique request. New platform enhancements
also include:
- A faster, smoother user experience
- Improved result relevancy tailored to dealer-specific
inventory
- Speech recognition capability for tablet and phone devices
- VIN scanner for phones
- Customer profile feature that saves across dealership
databases
“This product has been 25 years in the making with Creative
Realities, evolving with the industry as customer needs have
evolved,” said Mills. “Our digital tools have helped dealerships
provide superior, more tailored shopping experiences for decades,
and now we’re further arming salespersons with the resources they
need to service their customers better than ever before.”
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Cautionary Note on Forward-Looking
StatementsThis press release contains "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as "estimates," "projected,"
"expects," "anticipates," "forecasts," "plans," "intends,"
"believes," "seeks," "may," "will," "should," "future," "propose"
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
the “Risk Factors” section contained in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2021 and the
Company’s subsequent filings with the U.S. Securities and Exchange
Commission. Important factors, among others, that may affect actual
results or outcomes include: our ability to effectively integrate
Reflect’s business operations, our strategy for customer retention,
growth, product development, market position, financial results and
reserves, our ability to execute on our business plan, our ability
to retain key personnel, potential litigation, supply chain
shortages, and general economic and market conditions impacting
demand for our products and services, including those as a result
of the COVID-19 pandemic. Readers should not place undue reliance
upon any forward-looking statements. We assume no obligation to
update or revise the forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by law.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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