Creative Realities, Inc. ("Creative Realities," "CRI," or the
"Company") (NASDAQ: CREX, CREXW), a leading provider of digital
signage solutions, and Strike Ten Entertainment (“STE”), the
marketing arm of the bowling industry, announced a marketing
partnership designed to help bowling centers grow their revenues
via the role digital signage will play in transforming the food and
beverage experience across bowling centers nationwide for
proprietors and consumers. The marketing partnership provides a
robust, continuous platform for Creative Realities to showcase how
its offering can help revolutionize the business of traditional
bowling centers for proprietors and enhance the customer experience
with modern digital displays.
“Food and beverage service are significant revenue drivers for
our member proprietors. Creative Realities’ credibility and
leadership position in the digital menu board space, in delivering
digital signage solutions for entertainment spaces, and
specifically digital menu boards makes them a perfect partner for
Strike Ten and the bowling industry,” said John Harbuck, president
of Strike Ten Entertainment. “We believe this a compelling enough
reason to amplify the marketing story behind the relevance of these
digital platforms to our member proprietors, not only as a way keep
the consumer experience fresh but as an asset that can generate
increased revenue.”
“We know from our work across Quick Service Restaurants that
activating food and beverage with digital menu boards have proven
to drive transaction value and customer through put,” cites Rick
Mills. “Improved customer experience and realizing additional sales
and margin will be a focal point of our marketing message to owners
and operators,” continues Mr. Mills.
The partnership features two exclusive designations for Creative
Realities as the Official Digital Signage and
Digital Menu Board Provider of the BPAA, beginning with Bowl Expo,
the bowling industry’s preeminent event in Las Vegas, followed by 4
regional shows that will pop up in strategic territories around the
country. “These shows provide industry members, owners and
operators with a way to experience the power of digital menu
boards, so they are reassured of its fit and value for their
locations,” continues John Harbuck.
As a show sponsor, Creative Realities will receive marquee brand
visibility, display space, and various opportunities to educate
audiences on the benefits of digital menu boards, as well as the
ease of use and automation from the software that controls it. All
efforts will drive home the key message that Creative Realities is
a formidable partner not only for the bowling industry at large,
but for each individual owner operating on the ground level –
providing quality hardware, technical expertise, content support
and ongoing maintenance. “This end-to-end story is anticipated to
be an important proof-point for this crowd, so they understand the
benefit of a turnkey solution that reduces risk and takes the
burden off owners to execute it themselves,” furthers Rick
Mills.
As the largest participatory sport in America, bowling
represents a massive opportunity to entertain and influence people
at enormous scale. “Our partners at Strike Ten and BPAA understand
this market better than any of its competitors and investing in a
marketing engine to galvanize support across the membership network
of BPAA will help unleash the power of these digital platforms to
reimagine growth,” concludes Rick Mills.
To learn more about Creative Realities, visit
https://cri.com/.
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops, and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Cautionary Note on Forward-Looking
StatementsThis press release contains "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as "estimates," "projected,"
"expects," "anticipates," "forecasts," "plans," "intends,"
"believes," "seeks," "may," "will," "should," "future," "propose"
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions, or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions, and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
the “Risk Factors” section contained in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2021 and the
Company’s subsequent filings with the U.S. Securities and Exchange
Commission.
About BPAA Founded in
1932, the mission of Bowling Proprietors' Association of America
(BPAA) is to enhance the profitability of all its members.
Headquartered in Arlington, Texas at the International Bowling
Campus, the BPAA provides its over 3,500 member centers with group
purchasing programs, business and educational seminars, legislative
representation and proactively promotes the association and bowling
industry. For additional information please
visit www.BPAA.com or call 1-800-343-1329.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the
centralized sponsor-activation and casual bowling marketing arm of
the International Bowling Campus (IBC) which includes USBC and
BPAA. Strike Ten Entertainment serves the entire IBC by
coordinating the sponsorship sales and casual bowling marketing
efforts. Strike Ten Entertainment's mission is to increase national
awareness of bowling and to assist the bowling industry in
developing new bowlers and increasing the frequency of existing
bowlers each year through promotions, publicity, and industry-wide
marketing initiatives. For additional information, please visit
www.stemarketing.com.
Contact:Investor Relations ir@cri.com
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