All-Star Organizations Unite for Multi-Year Brand
Engagement
LAS
VEGAS, April 6, 2022 /PRNewswire/ -- With the
baseball season ready to open, Coupa Software (NASDAQ: COUP), a
leader in Business Spend Management (BSM), today announced a
multi-year brand partnership that will showcase Coupa across the
New York Yankees fan experience.
"Coupa and the New York Yankees each understand the formula for
success: hard work, intelligent insights, and an unmatched
community network. We're thrilled to partner with the Yankees and –
as a lifelong fan – I look forward to celebrating another
successful season in the Bronx,"
explained Rob Bernshteyn, Coupa CEO
and Chairman.
"We are excited to begin our relationship with Coupa and hope
that Coupa's Yankee Stadium signage and promotional activation will
strengthen its brand globally," said Michael J. Tusiani, New York
Yankees Senior Vice President, Partnerships.
Separate from its New York Yankees partnership, which will
feature in-stadium engagement, Coupa also secured a partnership
with the Yankees Radio Network to feature the brand during radio
broadcasts.
Through the Yankees Radio Partnership, a major highlight is the
Coupa Maximum Value Play of the Game – a new feature on the Yankees
Radio Network with John Sterling and
Suzyn Waldman.
Coupa will announce the partnership with the Yankees during the
company's annual user conference Inspire '22 North America.
The Inspire theme is "United by the Power of Spend," and takes
place this week at The Cosmopolitan in Las Vegas, Nev.
About Coupa
Software
Coupa is the cloud-based Business Spend Management (BSM)
platform that unifies processes across supply chain, procurement,
and finance functions. Coupa empowers organizations around the
world to maximize value and operationalize purpose through their
business spend. Learn more at coupa.com and follow us on
LinkedIn and Twitter.
Media Contact
press@coupa.com
About the Yankees
Founded in 1903, the New York Yankees are the most successful
and popular team in Major League Baseball history, having won 27
championships while appearing in 40 World Series. The club plays
its home games at Yankee Stadium, which is one of New York City's most-frequented tourist
destinations and home to numerous non-baseball events, including
college football's Pinstripe Bowl. As a result of their on-field
accomplishments and iconic interlocking "NY" logo, the Yankees are
among the most recognized brands in the world.
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SOURCE Coupa Software