Clarus Appoints Three Veteran Operating and Sales Executives to Support Adventure Segment’s U.S., International and OEM Channels and Fuel Future Growth
July 18 2024 - 8:30AM
Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the
“Company”) has made three important strategic hires for its
Adventure segment (“Adventure”) in order to accelerate growth in
the U.S. and international markets and strengthen its global OEM
initiatives. Adventure, comprised of Rhino-Rack, MAXTRAX, and TRED
Outdoors, has appointed Tripp Wyckoff to the role of General
Manager of the Americas, David Cook as Global Head of OEM and
Daniel Bruntsch as Head of EMEA Sales.
Mathew Hayward, Global President of Adventure, commented on the
appointments, “We are excited to add these three seasoned sales and
operations leaders to the Adventure team, which represents critical
progress building on the foundation of our previously defined
growth strategy as we invest to scale. Importantly, two of the
hires, Tripp and Daniel, enhance our go-to-market capabilities in
our largest addressable regions. Tripp provides a wealth of
industry knowledge, operating discipline and expertise in taking
brands of our size to the next level in the U.S. market. Daniel
brings a strong programmatic sales background, and we look forward
to leveraging his experience implementing effective regional
selling structures as we seek to expand the penetration of our
premium brands in the market. While our Rhino-Rack brand currently
holds key relationships with global OEM partners in the Australian
market, we are only scratching the surface of our global growth
opportunities. David brings invaluable OEM process, product and
sales expertise to our organization that will strengthen
relationships around the world with existing and new customers
alike.”
Mr. Wyckoff will be responsible for managing and growing each of
the Adventure brands in the Americas, including the U.S., Canada
and Latin America. Mr. Wyckoff has over 20 years of deep operating
experience in senior leadership roles, and most recently served as
the President of Vertical Supply Group (“VSG”), a leading branded
arborist equipment provider and distributor. He led VSG for over
nine years, building the industry’s most-recognizable
direct-to-consumer platform, while growing earnings by 5x,
integrating 11 acquisitions, and stewarding the business through
two private equity transactions. Prior to VSG, Mr. Wyckoff spent
eight years at Thule serving as Vice President of Sales, Marketing
and Service, where he grew the brand significantly in the U.S. and
was primarily responsible for bringing to market global
initiatives, building one-on-one customer relationships and
integrating key acquisitions. While at Thule, he guided
multi-channel, go-to-market strategy development and execution, and
he co-developed and implemented a value-added sales training
program for the global sales team.
Mr. Cook will lead global OEM initiatives and will be based in
the U.S with a focus on bringing the Company’s best-in-class
product offerings to global customers in a larger format,
complementing Adventure’s current critical OEM relationships in its
home market of Australia. Mr. Cook joins Adventure from Vehilux
where he was the Director of Aftermarket Sales and responsible for
designing product solutions for the direct-to-consumer channel with
custom fitment across major OEM brands. Prior to that, Mr. Cook was
the OEM Sales Director at MKI Enterprises and Lund
International.
Mr. Bruntsch will lead the newly framed EMEA region where he
will build on Adventure’s current accounts in Europe, while
focusing on initiatives that expand customer relationships across
the broader region, including the Middle East and Africa. Mr.
Bruntsch comes to the Company from Bromic Group where he spent more
than eight years across various sales and business development
roles, having most recently served as the Global Business
Development Manager and Global Head of Marine for Bromic Heading
Products.
About Clarus Corporation Headquartered in
Salt Lake City, Utah, Clarus Corporation is a global leading
designer, developer, manufacturer and distributor of best-in-class
outdoor equipment and lifestyle products focused on the outdoor
enthusiast markets. Each of our brands has a long history of
continuous product innovation for core and everyday users alike.
The Company’s products are principally sold globally under the
Black Diamond®, Rhino-Rack®, MAXTRAX®, TRED Outdoors® brand names
through outdoor specialty and online retailers, our own websites,
distributors, and original equipment manufacturers. Our portfolio
of iconic brands is well-positioned for sustainable, long-term
growth underpinned by powerful industry trends across the outdoor
and adventure sport end markets. For additional information, please
visit www.claruscorp.com or the brand websites at
www.blackdiamondequipment.com, www.rhinorack.com, www.maxtraxus.com
/ www.maxtrax.com.au, www.tredoutdoors.com, or www.pieps.com.
Forward-Looking
StatementsPlease note that in this press release
we may use words such as “appears,” “anticipates,” “believes,”
“plans,” “expects,” “intends,” “future,” and similar expressions
which constitute forward-looking statements within the meaning of
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements are made based on
our expectations and beliefs concerning future events impacting the
Company and therefore involve a number of risks and uncertainties.
We caution that forward-looking statements are not guarantees and
that actual results could differ materially from those expressed or
implied in the forward-looking statements. Potential risks and
uncertainties that could cause the actual results of operations or
financial condition of the Company to differ materially from those
expressed or implied by forward-looking statements in this release,
include, but are not limited to, those risks and uncertainties more
fully described from time to time in the Company's public reports
filed with the Securities and Exchange Commission, including under
the section titled “Risk Factors” in the Company's Annual Report on
Form 10-K, and/or Quarterly Reports on Form 10-Q, as well as in the
Company’s Current Reports on Form 8-K. All forward-looking
statements included in this press release are based upon
information available to the Company as of the date of this press
release and speak only as of the date hereof. We assume no
obligation to update any forward- looking statements to reflect
events or circumstances after the date of this press release.
Company Contact:Michael J.
YatesChief Financial Officermike.yates@claruscorp.com
Investor Relations:The IGB
GroupLeon Berman / Matt BerkowitzTel 1-212-477-8438 /
1-212-227-7098lberman@igbir.com /
mberkowitz@igbir.com
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