The Fortellis Automotive Commerce Exchange™ Platform Fosters Frictionless Innovation
January 24 2019 - 12:00PM
Business Wire
With more than 700 registered users and all
access fees now removed, Fortellis is poised to revolutionize the
industry
The Fortellis Automotive Commerce Exchange™ platform, the
world’s first open, agnostic platform for the development and
marketing of automotive application programming interfaces (APIs)
and solutions, is now accessible to the industry without access
fees, fostering frictionless innovation. It has achieved
significant headway in adoption, pricing and functionality since
being introduced by CDK Global, Inc. (Nasdaq: CDK), a leading
retail automotive technology company, just 10 months ago. The
promise to radically improve industry productivity with a global
platform for building and integrating solutions is now a
reality.
“Last year, we unveiled a vision for a platform that could
overcome the historic inefficiencies of the automotive industry,
allowing developers and consumers of solutions to seamlessly create
and implement products that improve business processes,” said Brian
Krzanich, president and chief executive officer, CDK Global.
“Today, Fortellis is a reality, and the more than 700 registered
users and active developers are fulfilling our vision for a
collaborative community of innovators.”
Elimination of Fees Spurs Innovation
Fortellis is designed to bring new ideas to the forefront of the
automotive industry. To help facilitate this innovation, users will
not be charged developing and publishing fees. There are no fees to
join, to publish APIs, gain access to basic reporting and support,
or to market solutions to end users. There will be a nominal
transaction fee to handle traffic going across the platform. More
than 120 organizations have become active users of the platform,
creating a thriving community that has contributed 90 registered
solutions and 70 active sales opportunities, as well as an
increasing number of APIs being published.
“While innovations are being created throughout the industry,
getting these solutions to work across providers has made adoption
challenging,” said Ron Frey, executive vice president and chief
strategy officer, CDK Global. “Fortellis provides efficiency and
enables plug-and-play functionality, allowing users to select the
desired solution without the hassle of custom integration.”
Fortellis Marketplace Now Live
Fortellis Marketplace, a central hub where retail technology
providers can sell their software applications, and dealers and
OEMs can find and purchase desired solutions, went live at NADA
2019, seamlessly uniting the producers and consumers of automotive
technology.
Marketplace will serve as a one-stop shop for the industry to
see available solutions. Like “app” stores in other industries, it
will provide the ability for developers to market their solutions
by providing feature and functionality descriptions, photos,
videos, pricing, support options and screenshots. The site will
also provide a way for end users to provide ratings, reviews and
ask questions about the solution – together providing a powerful
tool for choosing the right solution. When solutions are chosen
that are fully integrated through Fortellis, platform deployment
will be automated.
"We are very excited about the Fortellis mission to create a
seamless marketplace for Dealers,” said Lance Schafer, general
manager of Product and Technology, LotLinx. “Our AI-driven
applications are an excellent fit for dealers looking to maximize
their marketing results."
Igniting Innovation with (dev) Day
Today, the first-ever Fortellis (dev) Day, will be held at the
Park Central Hotel in San Francisco, where dozens of attendees will
have the chance to learn about the platform, speak with Fortellis
developers and collaborate with others who are re-inventing
automotive technology. A live coding portion of the event will
provide the chance to code alongside Fortellis developers, bringing
ideas and solutions to the next stage of development. APIs and
solutions created during (dev) Day have the prospect of being
active and available through Fortellis the following day.
“We’re immensely excited at the potential Fortellis presents to
build a community of innovators dedicated to ensuring the
automotive industry meets the technological demands of the future,”
said Rajiv Amar, executive vice president and chief technology
officer, CDK Global. “(dev) Day is an event that will grow in years
to come, creating an environment where individuals from within and
outside of the automotive industry can collaboratively explore the
platform’s full potential.”
About Fortellis Automotive Commerce Exchange™
Platform
Fortellis is a technology platform that enables the automotive
industry to leverage, build, innovate and integrate solutions and
workflows to transform business. The Fortellis platform—with its
Developer Network and Marketplace—connects software developers,
OEMs and dealers so they can create new and unique experiences
efficiently and seamlessly. Visit fortellis.io to learn more.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK)
is a leading global provider of integrated information technology
and digital marketing solutions to the automotive retail and
adjacent industries. Focused on enabling end-to-end automotive
commerce, CDK Global provides solutions to dealers in more than 100
countries around the world, serving approximately 30,000 retail
locations and most automotive manufacturers. CDK solutions automate
and integrate all parts of the dealership and buying process from
targeted digital advertising and marketing campaigns to the sale,
financing, insuring, parts supply, repair, and maintenance of
vehicles. Visit cdkglobal.com.
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Roxanne Pipitone847.485.4423Roxanne.pipitone@cdk.com
Jessica Chen917.595.3030jchen@gscommunications.com
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