CDC Software Corporation (NASDAQ: CDCS), a hybrid enterprise
software provider of on-premise and cloud deployments, today
announced it completed its investment in Marketbright, an on-demand
software-as-as-service (SaaS) marketing automation company, marking
the second investment in CDC Software’s Strategic Cloud Investment
Partner Program (SCIPP).
Under SCIPP, CDC Software plans to make minority investments in,
and form strategic reselling partnerships with, companies offering
cloud-based or point solutions which complement its enterprise
solutions portfolio. The first SCIPP investment completed under
this program was eBizNET Solutions Inc., a leading provider of SaaS
supply chain execution solutions.
In addition, CDC Software has formed a strategic relationship
with Marketbright whereby both companies are expected to resell
each other’s solutions and potentially expand the relationship into
other strategic activities. This partnership and investment further
expands CDC Software’s growing cloud-based SaaS product portfolio
and further advances its strategy to significantly increase
recurring revenue over the next few years.
Marketbright provides a suite of integrated applications
including campaign management, email marketing, event management,
social networking, landing page creation, lead scoring, lead
nurturing and membership management. The company’s investors
include Greycroft Partners and Knight’s Bridge Capital Partners,
among others. Customers include Harris Stratex, LogiXML, OpenLogic,
TelePacific Communications, and Telus.
As part of the strategic relationship, CDC Software is expected
to serve as an original equipment manufacturer (OEM), reseller or
referral partner for Marketbright’s SaaS marketing automation
solutions in the U.S., Canada, EMEA, Asia/Pacific and the rest of
world. In turn, Marketbright is expected to serve as an original
equipment manufacturer (OEM), reseller or referral partner for CDC
Pivotal CRM solutions in the U.S. and Canada. As part of the
agreement, Marketbright already has begun development of an
out-of-the-box integration tool to use with the Marketbright and
Pivotal CRM applications. This integration product is expected to
be available in the third quarter of this year.
CDC Software and Marketbright may also expand their relationship
such that Marketbright may eventually serve as an OEM and reseller
for CDC Respond, a complaint management system, CDC eCommerce, an
on-demand e-Commerce platform for retailers and brand
manufacturers, and CDC gomembers, SaaS enterprise solutions for
not-for-profit, while CDC Software will sell the Marketbright
integration tool for CDC Pivotal CRM implementations.
Marketbright also is reviewing shared services with CDC Software
that may include managed hosting services, customer and technical
support and with CDC Global Services’ research and development and
professional services operations. CDC Global Services is a business
unit of CDC Software’s parent company, CDC Corporation.
“We are excited that CDC Software is now a strategic investor
and look forward with this partnership,” said Dom Lindars, CEO of
Marketbright. “Our products offer great synergies, and CDC
Software’s extensive global technology and support infrastructure
offer Marketbright significant economies of scale opportunities.
Leveraging CDC Global Services’ R&D and services operations
also offer us the opportunity to expand in emerging markets such as
India and China. Already, we have identified a number of CDC
Software customers that we believe could be ideal potential users
of Marketbright solutions.”
“With this strategic investment, we welcome Marketbright to CDC
Software’s SCIPP,” said Jason Rushforth, president of CDC Front
Office product line of CDC Software. “Marketbright’s SaaS marketing
automation technology can help to further strengthen our Front
Office solutions product line, and is yet another strategic move,
along with our other recent SaaS acquisitions, toward reaching our
goal of maintenance and SaaS recurring revenue making up 70 percent
of our total revenue in the next few years.”
About Marketbright
Marketbright delivers the leading software-as-a-service
marketing automation solution, enabling more than 20,000 users at
companies such as TELUS, Genesys, Plantronics, Serena Software,
Varonis and to make contact, manage leads and convert prospects to
customers. Marketbright goes beyond the traditional marketing tools
with a full suite of integrated applications including campaign
management, email marketing, event management, social networking,
landing page creation, lead scoring, lead nurturing and membership
management. The company is privately held and headquartered in San
Bruno, Calif., and can be reached at http://www.marketbright.com/,
which is not part of this press release.
About CDC Software
CDC Software (NASDAQ: CDCS), The Customer-Driven Company™, is a
hybrid enterprise software provider of on-premise and cloud
deployments. Leveraging a service-oriented architecture (SOA), CDC
Software offers multiple delivery options for their solutions
including on-premise, hosted, cloud-based Software as a Service
(SaaS) or blended-hybrid deployment offerings. CDC Software’s
solutions include enterprise resource planning (ERP), manufacturing
operations management, enterprise manufacturing intelligence,
supply chain management (demand management, order management and
warehouse and transportation management), e-Commerce, human capital
management, customer relationship management (CRM), complaint
management and aged care solutions.
CDC Software’s recent acquisitions are part of its “acquire,
integrate, innovate and grow” strategy. Fueling the success of this
strategy is the company’s global scalable business and
technology infrastructure featuring multiple complementary
applications and services, domain expertise in vertical markets,
cost effective product engineering centers in India and China, a
highly collaborative and fast product development process utilizing
Agile methodologies, and a worldwide network of direct sales and
channel operations. This strategy has helped CDC Software deliver
innovative and industry-specific solutions to 8,000 customers
worldwide within the manufacturing, distribution, transportation,
retail, government, real estate, financial services, health care,
and not-for-profit industries. For more information, please visit
www.cdcsoftware.com.
About CDC Corporation
The CDC family of companies includes CDC Software (NASDAQ: CDCS)
focused on hybrid enterprise software applications and services,
CDC Global Services focused on IT consulting services, and
outsourced R&D and application development, CDC Games focused
on online games, and China.com, Inc. (HKGEM:8006) focused on
portals for the greater China markets. For more information about
CDC Corporation (NASDAQ: CHINA), please visit
www.cdccorporation.net
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within
the meaning of the United States Private Securities Litigation
Reform Act of 1995, including statements relating to our
expectations about our investment in Marketbright, our beliefs and
expectations regarding our strategic relationship with Marketbright
and the respective obligations and plans of each party thereunder
as well as the potential benefits of such a relationship to each
participant and their respective products and customers, beliefs
regarding potential synergies between our products and plans for
leveraging resources and technologies, expectations and beliefs
about possible future growth, our beliefs about the competitive and
market position of this business, our beliefs regarding technology
and products, our beliefs regarding our current and future
competitive market position, and other statements that are not
historical fact, the achievement of which involve risks,
uncertainties or assumptions. These statements are based on
management's current expectations and are subject to risks and
uncertainties and changes in circumstances. There are important
factors that could cause actual results to differ materially from
those anticipated in the forward looking statements including,
among others: (a) the ability to realize strategic objectives by
taking advantage of market opportunities; (b) the ability to make
changes in business strategy, development plans and product
offerings to respond to the needs of current, new and potential
customers, suppliers and strategic partners; (c) the effects of
restructurings and rationalization of operations in our companies;
(d) the ability to address technological changes and developments
including the development and enhancement of products; (e) the
ability to develop and market successful products and services; (f)
the entry of new competitors and their technological advances; (g)
the need to develop, integrate and deploy enterprise software
applications to meet customer's requirements; and (h) the
possibility of development or deployment difficulties or delays. If
any such risks or uncertainties materialize or if any of the
assumptions proves incorrect, our results could differ materially
from the results expressed or implied by the forward-looking
statements we make. Also, the results and benefits experienced by
customers and users set forth in this press release may differ from
those of other users and customers. Further information on risks or
other factors that could cause results to differ is detailed in our
filings or submissions with the United States Securities and
Exchange Commission, and those of our ultimate parent company, CDC
Corporation, located at www.sec.gov. All forward-looking statements
included in this press release are based upon information available
to management as of the date of the press release, and you are
cautioned not to place undue reliance on any forward looking
statements which speak only as of the date of this press release.
The company assumes no obligation to update or alter the forward
looking statements whether as a result of new information, future
events or otherwise. Historical results are not indicative of
future performance.
Cdc Software Corp. ADS, Each Representing One Class A Ordinary Share (MM) (NASDAQ:CDCS)
Historical Stock Chart
From Jun 2024 to Jul 2024
Cdc Software Corp. ADS, Each Representing One Class A Ordinary Share (MM) (NASDAQ:CDCS)
Historical Stock Chart
From Jul 2023 to Jul 2024
