CarParts.com Releases National Ad Campaign and Brand Identity
November 17 2020 - 8:00AM
Business Wire
Ad Highlights How CarParts.com is the Smarter
Way to Shop
Today, CarParts.com, Inc. (NASDAQ: PRTS) ("CarParts.com")
announced the release of its all-new and first-ever live shot
national advertising campaign, featuring the brand’s evolved look
and feel. CarParts.com teased the new branding earlier this month
with Front Row Motorsports and Michael McDowell ahead of the
November 1st NASCAR Cup Series race at Martinsville.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201117005679/en/
(Photo: Business Wire)
“The new brand identity is all about becoming our customers’
teammates, to form a community with them,” said CarParts.com Chief
Marketing Officer Houman Akhavan. “We’re here to make shopping for
auto parts hassle-free and budget-friendly, and to help fuel our
customers’ journeys. Whether it’s getting an essential worker to
her critical job, being there for a family’s weekend getaway, or
maybe just a holiday drive-through event, CarParts.com is here to
get drivers from point A to point B with confidence. We want to be
a part of your journey and help create memories that last.” More
about the new branding is available here:
https://youtu.be/VpdQO7PAsLk.
As for the ecommerce company’s new advertising campaign, it
highlights how CarParts.com’s intuitive mobile shopping experience
and savings of up to 50% off make CarParts.com the smarter way to
shop for all of your vehicle’s repair and maintenance needs. The ad
started airing today across major networks and YouTube. The full ad
can be viewed here: https://youtu.be/X7HOFgoPU9c.
“CarParts.com has always been about putting the customer
experience first,” said CarParts.com CEO Lev Peker. “In building
that experience, the first step is to put ourselves in our
customers’ shoes. We understand that people need their cars,
whether it’s for their jobs or just for camping trips. Waiting days
for a replacement part isn’t an option, and it shouldn’t be. That’s
why getting a guaranteed fit the first time is so important. Our
new ad highlights how customers win when they shop with us. We’re
excited to see how our customers respond.”
The ad marks another step in CarParts.com’s rapid growth. In Q3,
CarParts.com’s net sales increased 69%, with gross profit more than
doubling. As the company’s third consecutive record-breaking
quarter and seventh consecutive quarter of gross margin expansion,
Q3’s results are part of a trend dating back over a year.
CarParts.com’s leadership fueled this growth with an aggressive
operational, supply-chain, and marketing strategy, working
tirelessly to find new customers. Their strategy includes a
data-driven approach, as well as the sponsorship of Front Row
Motorsports and NASCAR Cup Series driver Michael McDowell, and
venturing into the TV space with commercials and the company’s most
recent integrations with Brenton Productions’ Truck U and Two Guys
Garage on the MotorTrend Network. The release of today’s ad marks
the next step in the strategy.
“CarParts.com’s success is due to our relentless efforts to
always do better than we have before,” said Akhavan. “We’re always
trying to reach new customers and offer them better service at
better prices, exactly when they need it. Our new ad is yet one
more example of us striving to do better. Adding to our recent
company turnaround and emphasis on being a tech brand, we now have
a future-proof identity on our journey to be the leading auto parts
company in the U.S.”
About CarParts.com
Regardless of your experience level with cars, we believe that
getting the right parts for yours should be easy, so you can
reinvest your time and energy in the journey ahead.
Which is why at CarParts.com, we put the customer experience
first. With a simple and convenient online platform, we have
transformed the way drivers shop for parts in today’s digital
world. It’s smarter, quicker, and hassle-free.
With over 25 years of experience, and 50 million parts
delivered, we’ve streamlined our website and sourcing network to
better serve the way drivers get the parts they need. Utilizing the
latest technologies and design principles, we’ve created an
easy-to-use, mobile-friendly shopping experience that, alongside
our own nationwide distribution network, cuts out the
brick-and-mortar supply chain costs and provides quality parts at a
budget-friendly price.
At CarParts.com, we know that drivers need to get back on the
road quickly, so no matter who you are, what you drive, or where
you’re going, we’re here for you.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201117005679/en/
Media: Sasha Trosman strosman@carparts.com
Investors: Ryan Lockwood rlockwood@carparts.com
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