Manitou
pontoon boats recognized in multiple categories at the 2022 Boat
Builders Award Gala
VALCOURT, QC, Nov. 16,
2022 /CNW Telbec/ - BRP Inc. (TSX: DOO) (NASDAQ:
DOOO) is thrilled to announce that Manitou was recognized in a total of three
categories during the 2022 Boat Builder Awards, hosted by
International Boat Industry (IBI) and Raymarine, at the METSTRADE
Show in Amsterdam. Manitou showed up strong at the premier Boat
Builder Awards ceremony and won in the Innovative On-Board
Design Solution and Rising Star categories, while
getting an honorable mention in the Retail Marketing
Initiative category.
In August, BRP shook up the boating industry with the launch of
fully redesigned Manitou pontoon
boats, featuring the all-new Rotax S. The new generation of
Manitou was built to rise above in
every way, and elevate the on-water experience to a whole new
level. The result is a truly integrated boat that frees up valuable
space for boaters and their families, while pushing the design to a
stunning new height.
"We set out to shake up the industry and break away from
traditional pontoon and outboard engine experiences with the launch
of the new generation of Manitou,"
says Karim Donnez, President, Marine
Group at BRP. "Collectively, BRP design and engineering
teams worked on reimagining the boating experience with a
forward-thinking design and a focus on consumers' needs. We are
honored to be recognized by industry experts for the efforts and
collaboration of our innovative teams and Rising Star, Garrett Koschak, who brought this new experience
to the industry. The brand marketing team also set new standards
with the Manitou launch campaign
by creating unique content to engage consumers along their
journey."
Winner - Innovative On-Board Design
Solution
The sleek new MAX Deck platform, unique and exclusive to
Manitou, was incorporated into the
timeless design of the boat, enabling the transom to better fit
consumer needs and maximize usable space. The MAX Deck unlocks 38
square feet of additional functional space at the stern and is made
possible when paired with the all-new outboard engine Rotax S
featuring Stealth Technology. With the new design, Manitou has paved the way for the complete
integration of the MAX Deck, removing visible hoses and wiring seen
with a traditional outboard engine. This design creates a new stern
experience meaning more comfort, and more possibilities for
recreation that can only be found on the all-new Manitou Cruise and
Explore models.
For Model Year 2023, Manitou
introduced the all-new Sport Bimini that is standard on Explore
models. The Sport Bimini features a forward angle to compliment the
new design of walls and opens rearward, elevating the visual
appearance and design of the boat. Also, the new design allows to
keep the bimini up when cruising up to 55 MPH, allowing boaters to
benefit from more shade throughout the day for the ultimate onboard
experience.
The all-new Trifold Bench, available exclusively on the Manitou
Explore models, creates three unique seating arrangements in one
space, allowing for flexibility throughout an entire day on the
water. Arrangements include a full length bench, face to face
seating, or a face to face dinette table, effectively offering the
functionality of three boats in one. The Trifold Bench is a true
testament of engineering integration, forward-thinking design and a
focus on consumer needs.
Winner - Rising Star:
Garrett Koschak, Global Product
Strategy Manager, Manitou
The Rising Star category acknowledges those aged 35 or
under, working in the marine industry who have made an impact and
influence through their work. "I am honored and humbled to receive
this recognition. Although I am being recognized for my
accomplishments, being part of the BRP family and having access to
its expertise contributed to my success," said Garrett Koschak, Global Product Strategy
Manager, Manitou. Garrett has been
fully engaged in the BRP Marine Group mission since he began
his career straight out of university 12 years ago. He is a
critical member of the new product development team and works in
close collaboration with the design, engineering and finance teams
to ensure successful completion of the New Product Development
process. Garrett possesses an in-depth understanding of the marine
industry and the competitive landscape, and maintains strong
relationships with sales teams and the expanding Manitou dealer network.
Honorable Mention - Retail Marketing
Initiative
The Marine Brand Marketing team developed engaging and fresh
content to inspire consumers along their journey and have them
discover the new boating experience they can enjoy with
Manitou. The campaign clearly
stands out by elevating Manitou
pontoon boats via a sleek, modern visual treatment, reaching
audiences in unexpected and unconventional ways, and creating
aspirational partnerships to bring Manitou into a class of its own.
"As we prepared for our launch, we observed that all
recreational boat advertising currently looks the same," said
Julie Tourville, Director, Global
Marketing, Sea-Doo and Marine Group at BRP. "To break out from the
sea-of-sameness, with the new creative direction and intent to
elevate Manitou in an aspirational
way, we developed a 360 comprehensive, multi-channel launch plan
that included activation and strong influencer campaigns."
About BRP
We are a global leader in the world of powersports products,
propulsion systems and boats built on 80 years of ingenuity and
intensive consumer focus. Our portfolio of industry-leading and
distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo
watercraft and pontoons, Can-Am on and off-road vehicles,
Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion
systems as well as Rotax engines for karts and recreational
aircraft. We complete our lines of products with a dedicated parts,
accessories and apparel portfolio to fully enhance the riding
experience. With annual sales of CA$7.6 billion from over 120
countries, our global workforce includes close to 20,000 driven,
resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
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SOURCE BRP Inc.