Automotive Accessories Manufacturer Selects Bridgeline for AI-Powered Search
March 22 2024 - 8:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a marketing technology
company, announced today that a manufacturer of automotive
accessories has opted for Bridgeline's AI-driven search platform,
HawkSearch, to improve the eCommerce experience on both its main
site in the United States and its international brand site.
The manufacturer has selected HawkSearch to boost revenue by
improving product discovery within its catalog of over 7,000 SKUs.
HawkSearch will make the online catalog easier to navigate by
introducing features such as autocomplete, dropdown selections, and
faceted search capabilities. For example, when a shopper searches
for “hail jackets,” HawkSearch will present search outcomes with
product details, enabling shoppers to filter their choices by size,
fabric, or design.
The manufacturer will leverage HawkSearch Recommendations to
provide a personalized shopping experience, encouraging exploration
of the retailer’s diverse range of products and streamlining the
customer’s decision-making process. This feature suggests items to
shoppers based on their site navigation and search habits.
HawkSearch Recommendations raises site conversions by highlighting
items that shoppers are likely to buy.
Ari Kahn, CEO of Bridgeline Digital, said, "Our partnership with
this automotive accessories manufacturer demonstrates our ongoing
commitment to the growing list of brands in the industry with
eCommerce sites. HawkSearch's advanced search functionalities are
crucial for meeting the complex demands of manufacturing customers,
ensuring an efficient and successful online shopping
experience."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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