Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network
October 10 2019 - 9:00AM
Business Wire
- New Proprietary Mapping Technology Enables Brands to
Micro-Target Travelers Based on Flight Destination
- The Dockers® Brand and Cirque du Soleil Launch Inaugural
Destination Targeting Campaigns
Boingo Wireless (NASDAQ: WIFI), the leading distributed antenna
system (DAS), small cells and Wi-Fi provider that serves carriers,
consumers, property owners and advertisers worldwide, has launched
Destination Targeting. The new feature, offered through the Boingo
Media advertising platform, allows brands to reach captive
audiences at airports with campaigns that are customized based on
travelers’ flight destination throughout the U.S. and
internationally. The first-of-its-kind targeting option combines
proprietary mapping technology with flight tracker API tools to
provide brands with an audience segmentation option that delivers
personalized ads for greater campaign impact.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191010005194/en/
Dockers® is using Boingo Media's
Destination Targeting feature to promote its Smart 360 Flex™
khakis. (Photo: Business Wire)
Cirque du Soleil and the Dockers® brand, a Levi Strauss &
Co. brand, recently launched inaugural Destination Targeting
campaigns as part of their Boingo Media Wi-Fi sponsorships at major
airports in the U.S. Las Vegas-bound travelers are targeted with
ads for Cirque du Soleil’s Blue Man Group to boost ticket sales.
Dockers® is using the feature to promote its Smart 360 Flex™ khakis
that offer 4-way stretch for innovative comfort and durability.
“We’re always looking for effective ways to connect with the
consumer who’s on the go, always ready,” said Lauren Johnson,
Senior Director of Dockers® Global Marketing. “Whether for personal
or business, Boingo helps us communicate the comfort and
versatility of Dockers®, which any modern traveler needs.”
Chelsea Hancock, Marketing & PR Manager for Blue Man Group,
added: “No trip to Vegas is complete without seeing the iconic Blue
Man Group. Our Boingo Media campaign focuses on reaching new
audiences and inviting them to our outrageous multi-sensory
experience full of music, technology and color.”
In addition to Blue Man Group and Dockers®, leading brands like
HBO, Nissan, Bank of America, Verizon, L’Oréal, American Airlines,
Netflix, Samsung and Amazon have leveraged Boingo Media’s ad
network to reach globe-trotting business and leisure travelers.
Brands sponsor Wi-Fi sessions through the digital video ad platform
to interact with their target audiences the minute they open their
device to connect to public Wi-Fi. Boingo Media complements brands’
digital and out-of-home strategies at airports and other large
venues with 100 percent share of voice and guaranteed
engagement.
“Reach families as they wait for their flight to Disney World.
Engage with U.S. travelers headed to London. Target business
executives en route to a conference. With Destination Targeting,
it’s all possible,” said Dawn Callahan, chief marketing officer,
Boingo. “We designed this new feature to give brands a
micro-targeting option that takes their campaigns further, while
packing in all the benefits Boingo Media offers, like 100 percent
viewability, 100 percent brand safe and increased purchase
intent.”
Destination Targeting can be implemented for brands at major
airports throughout the U.S. and globally, including LAX, JFK, ORD,
BNA, AUS, HNL and GRU among many others. Brands can target
travelers with flights headed to any airport destination in the
world.
To learn more about Boingo Media, visit boingo.com/media.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI) helps the world stay
connected. Our vast footprint of DAS, Wi-Fi and small cells reaches
more than a billion people annually, making Boingo one of the
largest providers of indoor wireless networks. You'll find Boingo
connecting people at airports, stadiums, military bases, convention
centers, multifamily communities and commercial properties. To
learn more about the Boingo story, visit www.boingo.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191010005194/en/
Melody Walker Director, Marketing Communications
mwalker@boingo.com
Boingo Wireless (NASDAQ:WIFI)
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