BWEB Backweb Technologies

BIOTRONIK Selects BackWeb to Streamline Business Information Access for Field Personnel on the Road Biomedical Technology Manufacturer Will Deploy BackWeb to Provide Offline Access to Sales Information Portal SAN JOSE, Calif., March 16 /PRNewswire-FirstCall/ -- BackWeb Technologies Ltd. (NASDAQ:BWEB), a leading provider of offline and mobile web software, announced today that BIOTRONIK, Inc. has selected BackWeb's Offline Access Server(TM) solution to provide mobile access to its data-rich portal, Biolink. BackWeb's solution enables BIOTRONIK's North American sales and field employees to access Biolink, a key field information application, while mobile and disconnected, leveraging the same personalized user experience provided while online. With mobile offline capability for Biolink, the company plans to centralize all field communications allowing field reps to access key business intelligence reports and sales communication information anytime and anywhere, increasing their productivity. "Finding a means to improve efficiencies in the field has been a real challenge for us," states Thomas Brown, Executive Vice President of Sales and Marketing for BIOTRONIK. "We function in a very dynamic and quickly changing industry and face shrewd competition. Relying on the sales savvy and technical skills of our field organization has facilitated our tremendous growth, but in order to maintain our competitiveness, our representatives need to stay apprised of many changes pertaining to our highly technical products and those of our competitors. As our company continues to grow, the amount of information can be overwhelming, so our field personnel rely on the stores of files maintained by the corporate headquarters. Unfortunately, this information isn't necessarily at their fingertips when they need it while on the road. A BackWeb solution is an obvious means for our representatives to carry essential information with them and be assured that what they have is current. It will allow our representatives to focus on what they do best -- sell and manage our products -- and not get burdened with administrative tasks." "BackWeb is pleased to be working with BIOTRONIK, a leader in the biomedical market," said Bill Heye, CEO of BackWeb Technologies. "We look forward to helping them achieve the business results they are looking for from the BackWeb solution, by enabling their field employees to gain anytime, anywhere access to the Biolink information they need to do their jobs. BackWeb has a strong presence in the biomedical industry and BIOTRONIK joins BackWeb's growing list of customers in that market." About BIOTRONIK BIOTRONIK's U.S. headquarters are located near Portland, Oregon. Founded in 1963, BIOTRONIK today ranks as one of the leading cardiac rhythm management companies, conducting business in over 100 countries worldwide, and providing a full range of innovative cardiovascular products of the highest quality and reliability. BIOTRONIK's motto "Technology Helping to Heal" is reflected in the company's primary guiding principle: helping patients by researching, developing, and marketing biomedical products to restore, secure, and enhance their quality of life. About BackWeb Technologies: BackWeb Technologies is a leading offline web software company. BackWeb extends the value of technology investments by offering mobile and remote employees offline access to portals, intranets, and other web-based applications and content. The Company's products are designed to reduce network costs and improve the productivity of an increasingly mobile workforce. At the core of BackWeb's products is its patented Polite(R) synchronization technology that can distribute large amounts of data even over narrow bandwidth connections. BackWeb(R) Offline Access Server, the Company's flagship product, integrates with portal frameworks, intranets, and web applications to extend access to users who are frequently disconnected from the network or offline. Its two-way synchronization capability enables field personnel to both access and publish to portals and web applications while disconnected, creating greater efficiency and improved data accuracy and value. BackWeb customers include market leaders such as Boehringer Ingelheim, Centocor, Eastman Kodak, GE Medical Systems, Guidant, Hewlett-Packard, KLA Tencor, Lam Research, Pfizer, and more than one hundred other companies. BackWeb also has a co-marketing partnership with BEA and a reseller alliance with software industry leader SAP. BackWeb is headquartered in San Jose, California, and Rosh Ha 'ayin, Israel. For more information, visit http://www.backweb.com/ or call 877-222-5932. NOTE: BackWeb and Polite are registered trademarks and Offline Access Server is a trademark of BackWeb Technologies Ltd. All other trademarks are property of their respective owners. BackWeb Media Contact: Yishay Yovel Phone: 408-933-1732 DATASOURCE: BackWeb Technologies Ltd. CONTACT: Yishay Yovel of BackWeb Technologies Ltd., +1-408-933-1732 Web site: http://www.backweb.com/

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