NEW YORK, Sept. 9, 2015 /PRNewswire/ -- dressbarn, the
iconic American retailer launched their new Fall 2015 ad campaign,
which was shot by famed fashion photographer Patrick Demarchelier and stars super model
Hilary Rhoda, who was styled by
Anne Christensen. The campaign
has some fun with the brands namesake with a cast of barnyard
animals with high fashion impact. This marks the first time
the company has enlisted and featured world-renowned talent in its
53-year history.
"This seasons campaign is full of surprises, from the talent and
artistry of those that created the campaign to the beautiful
dresses featured from our designer collaborations," said
dressbarn's Lori Wagner, Chief Marketing Officer, Executive
Vice President Digital Commerce. "The name dressbarn hasn't always
been associated with fashion and is often the target of a few
jokes. We decided to have some fun with our name, run at it, not
away from it!"
Rhoda shared the set with a cast of animals you would normally
find in a barn; Wilbur the pig, Zoom the rooster, Winnie the baby
goat, Mary Kate the sheep and Count
the Bull. All five animals will appear in the national campaign
alongside Rhoda. The imagery features dresses by LUXE by
Carmen Marc Valvo, MiXT by
Heidi Weisel and dressbarn's Design
Studio. The dresses are respectively priced at $60-$70 and will be available in-stores and
online September through November.
"Dresses can make you feel a certain way and every dress I wore
in the campaign made me feel more confident and beautiful in
different ways, so you can play up to whatever personality you are
feeling," said Rhoda. "We had so much fun on set with the barn
animals, my favorite was the little goat named Winnie, she was just
so cute and she had the prettiest blue eyes."
Dressbarn encourages social engagement with the brand with the
use of hashtag: #labelmeconfident. The hashtag brings the dressbarn
story to life and demonstrates how labels or names are only as
meaningful as the women who wear them. The campaign was shot at
Pier 59 Studios in New York City.
Hair was provided by Teddy Charles
and make-up by Fulvia Farolfi. The
campaign will launch in October issues of InStyle and O, The Oprah
Magazine, span digital as well as takeover outdoor media in
New York, Los Angeles, Boston and Chicago.
About dressbarn:
dressbarn, a division of Ascena Retail Group Inc.
(NASDAQ -- ASNA), is a omni-channel specialty retailer with
over 830 stores, featuring its own line of women's casual,
wear-to-work and special occasion apparel at great values, in sizes
4-24. Dressbarn is focused on creating meaningful customer
experiences through fashion adventures, style solutions, relevant
choices and personalized service.
Photo - http://photos.prnewswire.com/prnh/20150909/264861
Photo - http://photos.prnewswire.com/prnh/20150909/264862
Logo - http://photos.prnewswire.com/prnh/20150909/264863LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/dressbarn-launches-fall-ad-campaign-with-hilary-rhoda-and-patrick-demarchelier-300139970.html
SOURCE dressbarn