American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or
the "Company"), a designer, manufacturer, and marketer of branded
safes, personal security and self-defense products and apparel,
today announced its expansion into the beverage industry with the
launch of American Rebel Beer.
“American Rebel’s expansion into the beverage
industry is a truly pivotal moment for our company,” said Andy
Ross, Chief Executive Officer of American Rebel. “We have built a
brand that is based on fundamental values which make American Rebel
a household name. Our success in gaining market share with our
legacy safe and personal security product businesses has enabled us
to build a loyal customer base that we can continue to serve with
additional lifestyle products and introduce America’s God Fearing,
Constitution Loving, National Anthem Singing, Stand Your Ground
Beer.”
“With over $44 billion in sales for 2022, the
U.S. beer market presents a massive opportunity for a new entrant
to capture market share. We believe American Rebel is well
positioned to capitalize on this opportunity. The current
competitive landscape for domestic beers reflects shifting consumer
trends and the need for a differentiated product that consumers can
buy to express their values. Our strategy aims to fill that void
with a product that embodies the spirit of freedom and
independence, which has always been the heart and soul of our
company. American Rebel is America’s Patriotic Brand,” said Mr.
Ross.
The Company has partnered with BevSource, the
largest integrated provider of beverage development, sourcing, and
production solutions in the U.S., to bring American Rebel Beer to
market. Based in St. Paul, Minnesota, BevSource provides a full
suite of operational and support services to some of the beverage
industry’s leading brands. Leveraging its network of long-term
strategic relationships with ingredient suppliers, BevSource will
provide American Rebel Beer with top-tier ingredient sourcing and
full-scale services to support development and production.
“From my 20 plus years of experience, American
Rebel has all the attributes to be one of BevSource’s highly
successful and sustainable brands,” said Dan Macri, EVP of Business
Development at BevSource. “I see the brand power of American Rebel
in the American Spirit space and it is the vision, passion, and
success of the American Rebel management team led by Andy Ross that
has us at BevSource convinced we found the right partner!”
City Brewing Company, LLC, the largest
full-service alcoholic beverage contract manufacturer in the U.S.,
will provide co-packing and supply chain services for American
Rebel Beer. City Brewing operates out of four facilities located in
Wisconsin, Tennessee, Pennsylvania, and California with an
aggregate capacity to produce over 130 million cases per year.
Mr. Ross continued: “Partnering with both the
nation’s top beverage solutions company as well as the largest
co-packer puts us in prime position to scale our beverage business
quickly and efficiently. City Brewing’s facilities are highly
modernized for beer production and have ample capacity that will
enable us to immediately ramp up operations. Our partners have
proven track records of successfully taking new beverage companies
from concept to large scale production in an efficient manner. We
are proud that they have chosen to partner with American Rebel
Beer, and we look forward to working with their team to achieve our
shared vision of success.”
“We will begin the roll-out of our light beer on
a regional basis in early 2024 and expect to scale nationally in
2025. As we look forward, we plan to launch additional products in
the beverage category while continuing to build momentum across all
our businesses to maximize long-term value for our shareholders,”
concluded Mr. Ross.
To learn more about American Rebel Beer, visit
www.americanrebelbeer.com. To learn more about BevSource or City
Brewing Company, visit www.bevsource.com or
www.citybrewery.com.
About American Rebel Holdings,
Inc.American Rebel Holdings, Inc. (NASDAQ: AREB) operates
primarily as a designer, manufacturer and marketer of branded safes
and personal security and self-defense products. The Company also
designs and produces branded apparel and accessories and will
introduce American Rebel Beer in early 2024. To learn more, visit
americanrebel.com, championsafe.com, superiorsafe.com and
americanrebelbeer.com. For investor information, visit
americanrebel.com/investor-relations.
Forward-Looking StatementsThis
press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the
“Company,” "American Rebel,” “we,” “our” or “us”) desires to take
advantage of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995 and is including this cautionary
statement in connection with this safe harbor legislation. The
words "forecasts" "believe," "may," "estimate," "continue,"
"anticipate," "intend," "should," "plan," "could," "target,"
"potential," "is likely," "expect" and similar expressions, as they
relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements primarily on our
current expectations and projections about future events and
financial trends that we believe may affect our financial
condition, results of operations, business strategy, and financial
needs. Important factors that could cause actual results to differ
from those in the forward-looking statements include actual use of
proceeds from the private placement, effects of the private
placement on the trading price of our securities, implied or
perceived benefits resulting from the receipt of funds from the
private placement, our ability to comply with the covenants,
representations and warranties contained in the purchase agreement
with the investor in the private placement, our ability to
effectively execute our business plan, and the Risk Factors
contained within our filings with the SEC, including our Annual
Report on Form 10-K for the year ended December 31, 2022. Any
forward-looking statement made by us herein speaks only as of the
date on which it is made. Factors or events that could cause our
actual results to differ may emerge from time to time, and it is
not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statements,
whether as a result of new information, future developments or
otherwise, except as may be required by law.
Company Contact:info@americanrebel.com
Investor Relations:Michael Kim or Brooks
HamiltonMZ North America+1 (949) 546-6326 AREB@mzgroup.us
- American Rebel Holdings, Inc.
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